Role Overview

The Brand Strategist will be responsible for shaping and strengthening the SP brand through strategic thinking, market understanding, customer insights, positioning, storytelling, and brand experience.

This is not a social media management or creative execution role. The role requires someone who can understand business objectives, identify customer and market insights, develop strong brand strategies, challenge conventional thinking, and translate strategic direction into meaningful brand initiatives.

The Brand Strategist will work closely with the Managing Director, Sales Marketing Head, Sales, Marketing, Project and other cross-functional teams, as well as external creative and branding partners.

Key Responsibilities

Brand Strategy Positioning

- Develop and continuously evolve SP Foundations overall brand strategy in alignment with business objectives.
- Define and strengthen the companys brand positioning, personality, values, and differentiation.
- Identify opportunities to strengthen brand credibility, visibility, trust, and market perception.
- Develop clear brand narratives that differentiate SP from competitors.
- Ensure that brand strategy is consistently reflected across corporate and project-level communication.
- Contribute to long-term brand architecture and portfolio strategy as the company expands.

Customer Market Insights

- Understand customer behaviour, motivations, expectations, and decision making factors.
- Study market trends, competitor positioning, customer perceptions, and emerging opportunities.
- Translate research and market observations into actionable brand strategies.
- Identify gaps between how the brand is intended to be perceived and how it is actually perceived.
- Develop insights that can influence marketing, sales communication, customer experience, and business decisions.

Brand Experience

- Define how the SP brand should be experienced across key customer touchpoints.
- Evaluate brand consistency across project marketing, sales communication, digital platforms, physical environments, and customer interactions.
- Work with cross-functional teams to strengthen the overall customer experience.
- Identify opportunities to create memorable and differentiated brand experiences.
- Ensure that the brand promise is reflected beyond communication and advertising.

Brand Storytelling Communication

- Develop compelling brand narratives aligned with SPs positioning and business vision.
- Translate complex business and project propositions into clear, meaningful stories.
- Guide the development of corporate and project-level messaging.
- Establish communication principles that maintain consistency across platforms and audiences.
- Provide strategic direction to creative teams and agencies rather than managing day-to-day creative production.

Campaign Strategy Ideation

- Lead the strategic thinking and ideation behind major brand campaigns and initiatives.
- Translate business objectives into meaningful campaign concepts and communication strategies.
- Develop campaign briefs and strategic direction for internal teams and external agencies.
- Evaluate whether campaigns strengthen the intended brand positioning.
- Measure campaign effectiveness from both brand and business perspectives.
- Recommend improvements based on customer response, market feedback,



and performance data.

Brand Governance

- Act as a custodian of the SP brand.
- Develop and maintain brand principles, positioning frameworks, communication guidelines, and brand standards.
- Ensure consistency of brand identity and messaging across corporate and project communications.
- Review major brand initiatives from a strategic and brand-consistency perspective.
- Identify inconsistencies and recommend corrective actions.

Agency Partner Management

- Work closely with branding, creative, advertising, digital, PR, and other external agencies.
- Provide agencies with clear strategic direction, briefs, objectives, and brand context.
- Evaluate agency recommendations from a strategic and business perspective.
- Challenge ideas constructively and ensure recommendations are aligned with SPs positioning.
- Build strong working relationships with external creative and strategic partners.

Cross-Functional Collaboration

- Work closely with Sales and Marketing to ensure brand strategy supports business objectives.
- Collaborate with project teams to understand project differentiators and translate them into strong propositions.
- Partner with leadership to understand strategic priorities and future business direction.
- Work with HR on employer branding and internal brand initiatives.
- Influence stakeholders across functions without relying solely on formal authority.

Employer Internal Branding

- Support initiatives that strengthen SPs employer brand and employee experience.
- Help communicate company values, culture, achievements, and vision internally.
- Develop ideas that strengthen employee connection with the SP brand.
- Ensure the internal brand experience is aligned with the external brand promise.

What We Are Looking For

We are looking for someone who:

- Thinks strategically before executing tactically.
- Understands how brands influence customer perception and buying decisions.
- Can distinguish between brand strategy and marketing execution.
- Has a strong understanding of positioning, storytelling, communication, and brand experience.
- Can challenge ideas using data, customer insight, and commercial reasoning.
- Is comfortable presenting strategic recommendations to senior leadership.
- Understands business objectives rather than focusing only on marketing metrics.
- Can connect customer insights with business opportunities.
- Has solid conceptual and analytical thinking abilities.
- Is comfortable working across multiple departments and influencing
- Takes ownership and is comfortable working in a fast-moving environment.

Required Skills Competencies:

- Brand Strategy Brand Positioning
- Consumer / Customer Insights
- Brand Architecture
- Strategic Communication
- Brand Storytelling
- Market Competitor Analysis
- Campaign Strategy Ideation
- Brand Experience
- Corporate Branding
- Brand Governance
- Agency Management
- Strategic Project Management
- Presentation Stakeholder Management




- Strong Written Verbal Communication
- Analytical and Commercial Thinking
- Creative Problem Solving

Desired Experience

- 8+ years of relevant experience in Brand Strategy, Brand Management, Corporate Branding, Marketing Strategy, Communications, or related areas.
- Experience working with branding, advertising, creative, or strategic agencies.
- Experience in Real Estate, Construction, Infrastructure, Hospitality, Retail, Consumer Brands, Startups, Advertising, Premium Services, or other brand led businesses will be considered.
- Demonstrated experience in developing or contributing to brand
- strategies, positioning exercises, campaign concepts, customer insights, or brand initiatives.
- Candidates with strong strategic branding exposure outside the real-estate industry are encouraged to apply.

Educational Qualification

- Bachelors degree in Marketing, Branding, Mass Communication, Business Administration, Advertising, Communications, or a related discipline.
- MBA in Marketing, Branding, Strategy, or a related specialization will be an added advantage.

Key Performance Areas

- Success in this role will be evaluated through:
- Strengthening of SPs brand positioning and differentiation.
- Improvement in brand awareness, credibility, and market perception.
- Quality and effectiveness of brand strategy initiatives.
- Consistency of brand experience across customer touchpoints.
- Quality of strategic campaign ideation and direction.
- Customer and market insight implementation.
- Alignment between brand strategy and business objectives.
- Effectiveness of agency and stakeholder collaboration.
- Development of employer and internal branding initiatives.
- Contribution to long-term brand equity and business growth.

What This Role Is Not

This role is not primarily responsible for:

- Day-to-day social media management.
- Designing posters or creatives.
- Routine content posting.
- Graphic design execution.
- Approving every creative asset.
- Managing day-to-day digital marketing operations.
- The Brand Strategists responsibility is to define the thinking, direction, positioning, and strategic intent behind the brand and ensure that execution partners translate that strategy effectively.

Additional Job Details:

- Interview process: 3 rounds
- Work model: Work from office
- Location: Chennai
- Timings: Mon-Fri: 09:30 AM - 06:00 PM; Sat: 09:30 AM - 04:00 PM

Why Join SP Foundation

At SP, branding is not treated as a support function. It is a business function. Your ideas and recommendations will influence how customers perceive our projects, how employees experience our culture, and how the market recognizes SP.

You will have the opportunity to work closely with senior leadership, participate in strategic discussions, influence cross-functional decisions, and help shape the next phase of a growing real estate and infrastructure brand.

If you believe a great brand is built through strategy, trust, experience, differentiation, and consistency - not just advertising - this is an opportunity to make a meaningful impact.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Branding Manager (Chennai)
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