Position Overview

We are seeking a dynamic Techno-Commercial Business Development, Sales & Marketing Engineer with strong technical understanding and proven sales capability. The role involves promoting and selling Fume Extraction Systems (FES), Material Handling Equipment, Cranes, MCC/PCC/VFD Panels, and other industrial engineering solutions across Steel, Cement, Automobile, Foundry, Fabrication, Heavy Engineering, and related industrial segments.
This position requires up to 50% travel for client meetings, site visits, and project discussions.

Key Responsibilities

1. Business Development & Market Expansion

- Identify, develop, and expand business opportunities in Steel Plants, Cement Plants, Automobile OEMs, Tier-1 & Tier-2 suppliers, Rolling Mills, Foundries, and Manufacturing Industries.
- Generate current leads, build strong customer relationships, and expand company presence in assigned regions.
- Conduct market research, competitor mapping, segment analysis, and identify emerging opportunities.

2. Technical Sales & Solution Engineering

- Understand customer requirements, plant layout, processes, and propose suitable engineered solutions such as:
- Fume Extraction & Air Pollution Control Systems
- EOT/Stationary Cranes & Material Handling Equipment
- Hydraulic & Mechanical Handling Solutions
- MCC, PCC, VFD Panels, Electrical Control Systems

- Prepare technical presentations, solution proposals, ROI analysis, and product demonstrations.
- Coordinate with design/engineering teams for sizing, technical feasibility, and BOQ preparation.

3. Techno-Commercial Proposal & Negotiation





- Prepare techno-commercial offers, tender documentation, compliance statements, and cost estimation.
- Lead customer discussions, negotiations, and ensure technical and commercial alignment.
- Support contract finalization, order closing, documentation, and handover to project execution teams.

4. Customer Relationship Management

- Build and maintain long-term customer relationships with:
- Plant Heads, Project Managers, Maintenance Heads, Purchase Teams.

- Regular follow-up on proposals, clarifications, and project requirements.
- Ensure customer satisfaction and act as a single point of contact for all sales-related communication.

5. Site Visits & Technical Coordination (50% Travel)

- Frequent visits to customer plants for:
- Requirement gathering
- Site surveys
- Project technical discussions
- Progress follow-ups

- Prepare visit reports, opportunity status updates, and maintain CRM records.

6. Internal Coordination

- Coordinate closely with Design, Engineering, Projects, SCM, Finance, and Service Teams to ensure smooth execution of awarded orders.
- Provide feedback from field to improve product performance, cost competitiveness, and service quality.

7. Marketing & Brand Development





- Participate in technical seminars, exhibitions, trade shows, and industry networking events.
- Support digital marketing content: case studies, presentations, brochures, industry insights, etc.

Required Qualifications & Skills

Education

- B.E. / Diploma in Mechanical, Electrical, Production, or Industrial Engineering.

Experience

- 210 years of experience in Industrial Equipment Sales / Techno-Commercial BD, preferably in:
- Steel / Cement / Automobile Manufacturing
- Material Handling
- FES & APC Systems
- Electrical Control Panels (MCC/PCC/VFD)
- Capital Equipment Sales

Technical Skills

- Strong understanding of:
- Industrial ventilation & dust extraction
- Cranes & lifting equipment
- Material handling systems
- Electrical control panels
- Manufacturing processes & plant layouts

- Ability to read engineering drawings, P&IDs;, GA drawings, BOQ.

Soft Skills

- Excellent communication and negotiation skills
- Strong analytical and solution-oriented approach
- Ability to handle techno-commercial discussions independently
- Valuable presentation and reporting skills
- Self-driven, target-oriented, and comfortable with extensive travel

Key Performance Indicators (KPIs)

- Order booking & revenue targets
- Lead generation & opportunity conversions
- Customer visits & enquiry pipeline
- Customer satisfaction & repeat business
- Market penetration in assigned regions

Work Environment & Travel

- Based at Head Office / Regional Office
- 50% travel across India for BD activities, site visits, and sales meetings

📌 Techno-Commercial BD / Sales & Marketing Engineer (India)
🏢 Thris Engineers
📍 India