Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, up-to-date trade, mom and pop retailers, grocery and non traditional channels or point of sale and vendor management

Title: Executive Channel(Trade Marketing )

Function: Commercial

Work Location: Warangal

Job Responsibilities:

Channel Programs

1. Execution of unit specific initiatives in E&D;, Grocery, and Convenience channel as per plan shared

2. Ensure outlet activation execution as per RED standards

3. Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.

4. Planning of standard approved activation elements & other marketing collaterals

5. Execution and portfolio management as per the plan sharedAcross depots & distributors1. Execution of local initiatives2. Tracking of systems and evaluation process3. Local Initiatives to scale up the national/regional program Analysis and Reporting1.



Activation as per RED / DEEP RED to do list.2. Identify gaps & growth opportunities in various channels as per PITA model3. Tracking of competition activities4. Ensure activation in market through analysis RSA dataSupervises: NoneDirect Reports: NoneGeographical Scope: HyderabadReports To: Area Channel Manager/Channel ManagerKey Customers: Internal Customers: Sales Team at the Unit, Finance, RTMExternal Customers: Vendors, Suppliers, Distributors, Key Accounts, Agencies, CustomersJob Requirements:

Qualifications: Graduation/M.B.A.

Experience: 2-4 Years

Functional Skills:

- Customer Management (a)-Competent
- Financial Knowledge / Application and Appreciation (a)- Working Knowledge
- Market Execution (a)-Competent
- Planning and Analytics (b)-Working Knowledge
- Sales Management (b)-Working Knowledge

Travel: Above 75%

📌 Executive - Trade Marketing (Warangal)
🏢 Hindustan Coca Cola Beverages (hccb)
📍 Warangal