Job Type: Full-time

Visual Designer (Brand & Performance Creatives) – Full-time, In office, MumbaiAbout RavelRavel is a BSE-listed, performance-driven haircare brand. We don't run ad campaigns and hope. Every creative we ship is measured on ROAS, CAC, and thumb-stop rate. If a static doesn't convert, we kill it and design a better one. That's the job.The RoleYou will design the static ads that run our Meta account. Not brand posts, not moodboards, not one hero image a week. High-volume, high-quality ad creatives built for testing: multiple variations per concept, shipped quick, measured on real spend. Your design decisions get judged by CTR and ROAS, not by how they look in a portfolio. If you find that exciting, keep reading.What You'll DoDesign static ads for Meta: product statics, offer creatives, review/testimonial ads, comparison formats, advertorial-style imagesProduce variant grids, not single files: 3-5 versions of every winning concept with different hooks, layouts, and visual anchors for structured A/B testingTurn copy and customer insights into scroll-stopping visuals. The copywriter gives you the words; you make them impossible to scroll pastDesign for the feed, not the brand book: readable at thumbnail size, message visible in the first half second, offer never buriedRead performance data on your own creatives (thumb-stop rate, CTR) and iterate based on numbers, not tasteMaintain speed:



brief on Monday, creatives live by Wednesday, data by end of weekSupport adjacent needs when required: Amazon A+ creatives, landing page sections, WhatsApp broadcast creativesWho Should ApplyYou've designed static ads that ran with real money behind them and you know how they performedYou work fluently in Photoshop or Figma. Canva-only won't survive the volume and precision this role needsYou think in variations. Your instinct on a winning ad is "what are 4 more ways to say this," not "next project"You can defend every design choice with a conversion reason, not an aesthetic oneYou're comfortable being wrong fast. Half your creatives will fail. The winners will more than pay for themWhy This RoleYour work runs on meaningful budgets from day one, with full visibility into resultsFast feedback loops: you'll know within days whether your creative won, and whyYou'll learn performance marketing from the inside, sitting next to media buying data most designers never seeCompetitive pay, with growth tied to the performance you driveHow to ApplySend your resume and portfolio to [email protected] with 3-5 static ads that actually went live, one line each on the objective and result. Include at least one example of multiple variations of the same concept. Applications without live ad work won't be considered.

📌 Visual Designer (Brand & Performance Creatives) (Mumbai)
🏢 Ravel
📍 Mumbai