Role: Business Development Executive (BDE) SAP Services | US Market

Job Location: Thane

Work mode: Work from office

Shift timings: US business hours

Experience: 4+ Years

ROLE PURPOSE

Generate qualified SAP services opportunities in the US market by identifying target accounts, engaging senior stakeholders, qualifying business needs, and securing well-prepared discovery calls for the sales and solution consulting teams. The BDE will own lead development from first contact through sales acceptance.

KEY RESPONSIBILITIES

- Account research and targeting: Build focused account and contact lists for US organizations running SAP ECC, SAP S/4HANA, or related SAP platforms. Identify CIOs, CTOs, IT leaders, SAP leaders, enterprise architects, and data and analytics decision-makers.
- Multi-channel prospecting: Execute structured outreach through calls, personalized emails, LinkedIn, and campaign follow-ups. Tailor messaging to the prospect's industry, SAP workplace, and transformation stage.
- Solution-led conversations: Create interest around ECC-to-S/4HANA migration and readiness, SAP BTP adoption, application integration and extension, SAP BDC, data modernization, analytics, and AI-related initiatives.
- Lead qualification: Understand the current SAP landscape, business drivers, pain points, initiative stage, expected timeline, key stakeholders, decision process, existing partner situation, and willingness to engage in a discovery discussion.
- Discovery-call coordination: Schedule qualified meetings, prepare the agenda and account brief, document qualification notes, and ensure effective handoff to sales and presales teams.




- Inbound and campaign follow-up: Engage leads from webinars, events, digital campaigns, website enquiries, content downloads, and SAP partner-led initiatives.
- CRM and pipeline discipline: Record activities, lead stages, notes, next actions, and campaign attribution in Salesforce or the designated CRM. Maintain accurate and timely follow-up.
- Cross-functional collaboration: Work closely with sales, presales, marketing, and SAP alliance stakeholders; share prospect feedback, objections, market insights, and campaign learnings.

REQUIRED EXPERIENCE AND QUALIFICATIONS

- 4-5 years of experience in SAP-focused business development, inside sales, demand generation, or lead generation.
- Proven experience generating qualified opportunities for SAP consulting, implementation, migration, cloud transformation, or managed services.
- Demonstrated success engaging US-based prospects through cold calling, email, LinkedIn, and coordinated outbound campaigns.
- Working knowledge of SAP ECC, SAP S/4HANA, ECC-to-S/4HANA migration, SAP BTP, and SAP BDC; ability to discuss these areas at a business level.
- Ability to engage senior technology and business stakeholders, ask relevant qualification questions,



and convert interest into discovery meetings.
- Strong spoken and written English, confident phone presence, and willingness to work hours aligned with US time zones.
- Hands-on experience with Salesforce or HubSpot, LinkedIn Sales Navigator, ZoomInfo or similar databases, and sales engagement tools.
- Strong research, organization, follow-up, CRM documentation, and stakeholder coordination skills.
- Bachelor's degree in business, marketing, technology, or a related field.

PREFERRED EXPERIENCE

- Experience with an SAP partner, system integrator, consulting firm, or enterprise technology services company.
- Exposure to SAP PartnerEdge, co-selling, SAP account executive engagement, RISE with SAP, Clean Core, cloud transformation, data, analytics, or AI propositions.
- Experience with account-based marketing, inbound lead conversion, and industries such as utilities, manufacturing, distribution, or other SAP-intensive sectors.

KEY PERFORMANCE INDICATORS

- Qualified discovery calls completed
- Sales-accepted leads
- Discovery-to-opportunity conversion
- Qualified pipeline generated or influenced
- Lead quality and CRM completeness
- Response, engagement, and follow-up consistency

IDEAL CANDIDATE PROFILE

The ideal candidate is consultative, research-led, persistent, and commercially aware. They understand that SAP enterprise sales cycles require relevance, disciplined follow-up, and high-quality qualification, and they are motivated by discovery meetings, sales acceptance, and pipeline creation rather than activity volume alone.

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