Job Role: Performance Marketing Executive
Location: Bangalore (On-site)
Experience: 4-5yrs

Key Responsibilities
Own end-to-end campaign execution across platforms like Google Ads, LinkedIn Ads, and Meta Ads
Manage daily campaign operations , including budget pacing, bid adjustments, and performance monitoring
Take full ownership of campaign optimization to improve CPL, CTR, and conversion rates
Build and maintain weekly & monthly performance reports and dashboards
Ensure accurate tracking implementation via GA4, Google Tag Manager, and platform pixels
Identify performance gaps and proactively recommend optimizations
Coordinate with content and design teams to improve ad creatives and messaging
Maintain account hygiene (naming conventions, structure, tracking consistency, etc.)

Requirements
4yrs+ of experience in Performance Marketing / Paid Media
Proven experience in managing live campaigns
Hands-on experience with:
Google Ads (Search, Display, YouTube)
LinkedIn Ads (B2B campaign experience preferred)
Meta Ads (Facebook & Instagram)




Robust understanding of lead generation campaigns will be plus (especially B2B)
Experience in campaign optimization and performance improvement
Working knowledge of GA4, GTM, and conversion tracking setups
Analytical mindset with the ability to derive actionable insights from data
Good communication and stakeholder management skills

Good to Have
Experience in B2B / SaaS / HRTech campaigns
Exposure to ABM campaigns or enterprise targeting
Familiarity with tools like Supermetrics, HubSpot, Salesforce

Key Skills
Campaign Execution & Optimization
Data Analysis & Reporting
Audience Targeting
Budget & Pacing Management
A/B Testing
Conversion Tracking & Attribution

Success Metrics (KPIs)
Achievement and improvement of Cost per Lead (CPL) targets
Improvement in key performance metrics ( CTR, CVR, CPA )
Accuracy and timeliness of reporting dashboards
Minimal to zero tracking discrepancies
Productive budget utilisation and pacing

📌 Paid Media Specialist (Bengaluru)
🏢 Zensciences
📍 Bengaluru