Key Responsibilities: 1.

Identification of Potential

- Analysis of Kia India Network coverage & TIV sales data - Identifying untapped cities/towns/talukas/villages – having high potential, Significant TIV volume but No Kia India network available, no near future plans - Customer demographic should be matching with Kia India customer profile 2.

Business Plan Formation

- Preparation of annual business plans, target volume & key strategy/ activities to achieve the business plans - Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve - Dealer wise outlet wise planning 3.

Strategic

Tie-ups & BTL Events:

- Tie-up with leading financiers at local/ regional level for rural markets – MMFSL, NBFCs etc.
- Tie-up with Village Level Entrepreneurs/ CSC etc.
- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc 4.

Rural

Manpower (Dealer)





- Identification & finalization of Super-KEC requirement – Dealer-wise - Recruitment of manpower as per requirement & Area allocation - Training of manpower on Kia India systems & processes - Monthly target rolling for Super KECs for Bookings & Retails - Daily performance monitoring, weekly review for non-performers/ low performers - Reward & Recognition of manpower, highlighting Top performers, recognition by management - Super KEC Skill Contest to identify the top talents, Recognition & Rewards 5. Key KPI’s:
- Achieve monthly/quarterly rural sales targets for the assigned region - Drive retail performance through focused rural penetration strategies - Activations : Monthly/ Quarterly BTL plan - Network Coverage : Rural Outlets, Kestive counter, Rural Manpower - Manpower : Adequate dealer manpower onboarding, Training & Development - Track KPIs: rural contribution %, enquiry generation, conversion ratio - Maintain daily/weekly dashboards for management review Ensure adherence to processes and reporting systems (DMS/CRM) Years of Experience:
- 6-9 Years (passenger vehicle experience mandatory) Current Location:
- Mumbai or willing to relocate Mumbai Education:
- MBA preferred

📌 Rural Sales Manager - West Region (Mumbai)
🏢 Kia India
📍 Mumbai