JOB DESCRIPTIONMARKETING HEAD – MARKETING & DIGITAL STRATEGY

Company: Right Gold

Department: Marketing

Position: Marketing Head

Experience: Minimum 5–7 Years

Location: Delhi

Industry: Jewellery Retail

About the Role

Right Gold is looking for an experienced and result-oriented Marketing Head who will be responsible for developing and executing the company's overall marketing strategy, strengthening the brand, driving customer engagement and managing the complete digital marketing function.

The candidate will lead the Marketing Team, assign responsibilities, monitor execution and ensure that all marketing activities are aligned with the company's business and sales objectives.

Key Responsibilities1. Overall Marketing Strategy

- Develop and implement the overall marketing strategy for Right Gold.
- Create monthly, quarterly and annual marketing plans.
- Develop marketing strategies based on business objectives, target audience, market trends and customer behaviour.
- Plan campaigns for festivals, weddings, occasions, new launches, offers and other key business periods.
- Develop strategies to increase brand awareness, showroom footfall, customer engagement and sales.
- Identify new marketing opportunities and growth channels.

2. Digital Marketing – Complete Ownership

- Oversee the complete digital marketing function of the company.
- Develop and execute digital marketing strategies across relevant platforms.
- Manage and monitor Instagram, Facebook, YouTube, Google and other digital platforms.
- Plan and oversee social media content, campaigns, reels, posts, stories and promotional activities.
- Develop digital advertising strategies and monitor campaign performance.
- Coordinate with agencies/vendors for paid advertising wherever required.
- Track leads, enquiries, engagement, reach, conversions and other relevant KPIs.
- Continuously optimize digital campaigns based on performance data.

3. Social Media & Content Strategy

- Develop the overall social media strategy and content direction for the brand.
- Create monthly content calendars in coordination with the content/social media team.
- Ensure content reflects Right Gold's brand image and positioning.
- Guide the team on reels, product shoots, campaigns, storytelling and promotional content.
- Ensure consistent and premium brand communication across all platforms.
- Monitor social media trends and identify relevant opportunities for the brand.

4. Marketing Team Management





- Lead and manage the complete Marketing Team.
- Allocate responsibilities and targets to team members.
- Prepare daily/weekly/monthly task plans for the team.
- Monitor execution and ensure deadlines are met.
- Conduct regular review meetings with the marketing team.
- Evaluate team performance and productivity.
- Train, guide and develop team members.
- Ensure coordination between different marketing functions such as social media, content, design, video, digital marketing and events.

5. Campaign Planning & Execution

- Plan and execute marketing campaigns for:
- Festivals
- Wedding season
- New jewellery collections
- Product launches
- Promotional campaigns
- Special occasions
- Store events and activations
- Develop campaign concepts, communication and execution plans.
- Coordinate with creative, digital, sales and external vendors for campaign execution.
- Track campaign performance and prepare post-campaign reports.

6. Brand Management

- Build and strengthen the Right Gold brand identity and market positioning.
- Ensure consistency in brand communication across digital and offline channels.
- Develop brand guidelines and ensure the marketing team follows them.
- Monitor competitor activity, jewellery industry trends and customer preferences.
- Identify opportunities to differentiate Right Gold in the market.

7. Offline & Local Marketing

- Plan and oversee offline marketing activities along with digital campaigns.
- Coordinate outdoor advertising, print, events, showroom branding and local marketing activities.
- Develop strategies for increasing local brand visibility and showroom footfall.
- Coordinate with vendors and agencies for offline marketing execution.

8. Budget & Vendor Management

- Prepare marketing budgets and campaign-wise cost plans.
- Monitor marketing expenditure and ensure efficient utilization of the budget.
- Coordinate with agencies, photographers, influencers, designers, production houses and other vendors.
- Negotiate and evaluate vendor proposals wherever required.
- Ensure marketing activities deliver measurable business value.

9. Analytics & Reporting





- Track marketing KPIs and prepare regular reports for management.
- Monitor:
- Leads
- Enquiries
- Reach
- Engagement
- Website traffic
- Campaign performance
- Customer acquisition
- Showroom footfall
- Conversion-related metrics
- Analyze campaign results and recommend improvements.
- Present monthly marketing performance reports to management.

10. Coordination with Sales & Management

- Work closely with the Sales Team to align marketing campaigns with sales objectives.
- Understand product priorities, customer requirements and sales targets.
- Coordinate with Management for campaign approvals, budgets and strategic decisions.
- Ensure marketing plans support overall business growth.

Candidate Profile

- Bachelor's/Master's degree in Marketing, Business Administration, Communications or related field.
- Minimum 5–7 years of marketing experience, preferably with leadership experience.
- Experience in retail, jewellery, luxury, fashion or lifestyle brands will be preferred.
- Strong understanding of digital marketing and social media.
- Proven experience in managing marketing teams.
- Strong strategic thinking and campaign planning skills.
- Good understanding of performance marketing, content marketing and brand building.
- Strong analytical and reporting skills.
- Excellent communication, leadership and coordination skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong understanding of current digital and social media trends.

Key Performance Areas (KPIs)

- Overall brand growth and visibility
- Marketing campaign performance
- Digital reach and engagement
- Lead generation and customer acquisition
- Showroom footfall generated through marketing
- Social media growth
- Campaign ROI
- Marketing budget utilization
- Timely execution of marketing plans
- Marketing Team productivity and performance

Key Objective To build and strengthen the Right Gold brand, develop effective marketing strategies, manage the complete digital presence, lead the Marketing Team and drive measurable marketing results that support business growth and showroom sales.

Reporting To

Management / Managing Director

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing Head – Digital & Strategy (Preet Vihar)
🏢 chawla jewellers
📍 Preet Vihar