Job SummaryWe are seeking a dynamic, result-oriented Healthcare Marketing Executive to drive business growth, enhance our brand presence, and manage healthcare professional (HCP) relations. In this role, you will be responsible for planning and executing both offline field marketing activities—such as medical camps and doctor referrals—and assisting with modern digital outreach. The ideal candidate must balance strict healthcare compliance with creative marketing strategies to increase patient footfall and build community trust.

Key ResponsibilitiesReferral & Field Marketing

- Doctor Relations: Conduct regular field visits to clinics, nursing homes, and non-competing hospitals to build relationships and secure patient referrals.
- Network Expansion: Identify and onboard new healthcare partners, diagnostic centers, and independent consultants to expand the referral network.
- Service Promotion: Educate local medical professionals about the hospital’s specialized treatments, advanced equipment, and new consultant arrivals.

Corporate & Institutional Tie-ups

- B2B Networking: Pitch and secure healthcare empanelments and corporate tie-ups with corporate offices, manufacturing industries, banks, and educational institutions.
- Executive Packages: Promote customized executive health check-up packages and occupational health services to corporate clients.

Community Outreach & Events

- Health Camps: Organize and execute free medical camps, health awareness programs, and public health initiatives in target neighborhoods.
- Medical Events: Coordinate Continuing Medical Education (CME) seminars, doctor interactive sessions,



and hospital launch events.

Brand Management & Digital Coordination

- Marketing Collaterals: Oversee the content, design, and distribution of hospital brochures, patient leaflets, and banners.
- Digital Support: Coordinate with the digital team to sync ground activities (like a health camp) with social media updates, Google reviews, and WhatsApp patient communication.

Reporting & Market Intelligence

- Competitor Tracking: Monitor and report on competitors' healthcare services, pricing strategies, and promotional campaigns.
- Performance Logs: Maintain detailed daily field logs, referral trackers, and submit weekly progress reports to upper leadership.

Required Qualifications & SkillsEducation & Experience

- Degree: Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (MBA in Marketing is preferred).
- Experience: 1 to 3 years of proven experience in hospital marketing, healthcare sales, or pharmaceutical business development.

Core Competencies

- Communication: Exceptional verbal and written communication skills to pitch effectively to corporate leads and senior doctors.
- Local Language Fluency: Fluency in the local regional language is highly critical for field operations and community interaction.
- Negotiation: Strong persuasion and sales skills to secure corporate contracts and empanelments.
- Travel Flexibility: Must have a valid driving license and own a vehicle, as this role requires intensive local field travel.

Pay: ₹22,000.00 - ₹30,000.00 per month

Benefits

- Health insurance
- Provident Fund

Work Location: In person

📌 Marketing Executive (Kottayam)
🏢 KIMSHEALTH KOLLAM
📍 Kottayam