THE ROLE A senior, autonomous mandate to lead the B2B marketing function. You will own the GTM strategy, structure the four service pillars — Installation & Commissioning, System Integration, Industry 4.0 and Managed Compliance — into sharp commercial propositions, build the demand-generation engine and deliver a qualified pipeline to BD.

You will lead an internal marketing team and external vendors. You report directly to the COO.

This is not a brand, comms or strategy-only role. It is a pipeline-accountable senior position with full ownership of how the offerings reach private-industrial buyers. Think like a marketer, operate like an operator, deliver like a P&L; owner.

WHAT YOU WILL OWN1. GTM strategy and customer segmentation

Define ICPs, account tiers and vertical playbooks across multiple industries. Build segmentation that drives precision in targeting and outreach.

- Offer structuring

Translate the four service pillars — Installation & Commissioning, System Integration, Industry 4.0 and Managed Compliance — into clear, buyer-facing propositions. Own positioning, messaging, sales collateral and technical-commercial narratives.

- Demand-generation engine

End-to-end demand-gen across the four pillars. Lead generation, outbound sequencing, account-based marketing, inbound content and conversion optimisation.

- Pipeline ownership

Direct accountability for qualified meetings, SQLs, pipeline value influenced, cost per qualified meeting and funnel velocity. Numbers are yours to defend, not to delegate.

- Marketing automation and outbound infrastructure

Own stack selection and optimisation — CRM, automation platform, prospecting tools, deliverability hygiene, DKIM/SPF/DMARC.

Configure sequences and dashboards yourself.

- Integrated digital and ground motion

Combine digital channels — SEO, paid, LinkedIn ABM, sequencing, content — with on-ground motion — industrial expos,



plant walkthroughs, CXO roundtables and technical seminars.

- Global technology scouting

Continuously scan new environmental, IoT, sensor and AI/ML analytics technologies worldwide. Evaluate India-market fit and build OEM relationships that strengthen the commercial offering.

- Team and vendor leadership

Lead the internal marketing pod — content, creative, digital, SDR support — and external agencies. Hire selectively. Build a metrics-driven culture aligned with the company's IPO-readiness trajectory.

- Market intelligence

Track competitor moves, capex cycles and demand signals across target verticals. Deliver quarterly strategy recommendations to the COO.

- Weekly MIS to COO

Activity, pipeline movement, conversion ratios, cost per qualified meeting, forward-looking risks and opportunities.

HOW WE MEASURE SUCCESS

Outcome metrics: qualified meetings booked with target industrial accounts, SQLs delivered to BD, pipeline value influenced, cost per qualified meeting, funnel conversion velocity.

Activity metrics: emails sent, lists built, content shipped — these are inputs, not outcomes.

REQUIRED

- MBA in Marketing or equivalent demonstrable depth.
- 7–10 years B2B marketing experience in technology, industrial, deep-tech or comparable settings.
- 4 years personally owning demand-generation and pipeline marketing, with documented conversion metrics you can walk through campaign by campaign.
- Demonstrated GTM strategy ownership — building ICPs,



segmentation and vertical playbooks for B2B offerings.
- Strong track record in customer segmentation and lead generation, with measurable pipeline outcomes from previous roles.
- Direct experience leading marketing teams and managing external vendors and agencies. Team leadership is non-negotiable.
- Hands-on with marketing automation, CRM and outbound tooling. Configures sequences and dashboards yourself, not merely supervises.
- Working knowledge of email deliverability, domain warming, DKIM/SPF/DMARC and outbound compliance under DPDP Act 2023, GDPR and CAN-SPAM.
- Solid technical writing. Translates engineering capability into commercial value without dilution.
- Strategic thinker and self-propelled operator. Comfortable operating without close supervision.
- On-site in Kolkata, full-time. No remote or hybrid arrangement.

STRONGLY PREFERRED
- Prior B2B marketing experience in industrial automation, instrumentation, IoT, environmental monitoring or comparable industrial technology categories.
- Track record of scouting new global technologies and building OEM relationships.
- Comfort presenting at industrial forums and engaging plant-level leadership and CXOs directly.
- Experience in companies preparing for IPO or scaling through institutional capital.

THIS ROLE IS UNLIKELY TO SUIT CANDIDATES WHO
- Seek a brand-only, communications-only or strategy-only role with no pipeline accountability.
- Come from a primarily consumer, D2C, e-commerce or SMB-SaaS background with no industrial B2B exposure.
- Expect to inherit fully built marketing infrastructure, full-stack tooling or a ready-made pipeline.
- Need close day-to-day direction or view ground marketing, plant visits and industrial expos as below their level.
- Cannot or will not be on-site in Kolkata full-time.

Pay: Up to ₹1,800,000.00 per year

Work Location: In person

📌 head of Marketing - Kolkata (7+ Yrs exp)
🏢 Stellaspire
📍 Kolkata