? Location: Pune

? Experience: 3–5 Years

? CTC: ₹10–15 LPA

About Mealawe (A Unit of Yagy Tech Pvt Ltd)

Mealawe (A Unit of Yagy Tech Pvt Ltd) is building a technology-led homestyle food platform that makes fresh, everyday meals accessible through meal subscriptions, daily ordering and our innovative Apartment Model.

We are looking for a Growth & Performance Marketing Manager who can take ownership of customer acquisition, growth experiments and revenue impact across Mealawe’s subscription business and apartment expansion.

This role is for someone who understands that performance marketing is not just about running campaigns — it is about understanding customers, building scalable acquisition funnels, improving conversion and driving profitable growth.

Role Overview

You will own Mealawe’s performance marketing engine across Meta, Google, YouTube and LinkedIn while working closely with Product, UI/UX, Design, Technology, Sales and Operations teams.

Your primary focus will be:

- Growing Mealawe subscriptions
- Scaling Mealawe Apartment Model acquisition
- Improving customer acquisition efficiency
- Building repeatable growth systems

You should be comfortable working in a startup environment where speed, experimentation and measurable outcomes matter.

Key Responsibilities

Performance Marketing & Customer Acquisition
- Own and optimise paid acquisition campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads
- YouTube Ads
- LinkedIn Ads
- Plan and execute campaigns focused on:
- Subscription acquisition
- Trial conversions
- Apartment resident acquisition
- New city launches
- Customer growth
- Manage complete campaign lifecycle:

Customer Research → Campaign Strategy → Creative Testing → Launch → Optimisation → Scaling
- Own and improve key growth metrics:
- CAC
- CPA
- CPL
- ROAS
- Conversion Rate
- Subscription Acquisition Cost
- Customer Quality
- Retention

Funnel Optimisation & Growth Experiments
- Analyse the complete customer journey:

Ad Impression → Click → Landing Page/App → Registration → First Order → Subscription → Repeat Purchase
- Identify conversion bottlenecks and work with Product, UI/UX and Technology teams to improve customer journeys.
- Build structured experimentation frameworks:

Hypothesis → Test → Measure → Learn → Scale
- Run A/B tests across:
- Ad creatives
- Video hooks
- Copy




- Audiences
- Offers
- Landing pages
- User journeys
- Subscription communication
- Quickly identify non-performing campaigns and optimise marketing spends.

Creative Performance & AI-Driven Marketing

Mealawe follows an advanced AI-assisted creative workflow. We are looking for someone who understands how AI can accelerate marketing execution and experimentation.

You should be comfortable using AI tools for:

- Customer research
- Competitor analysis
- Campaign strategy
- Ad copy creation
- Creative ideation
- Image/video creative workflows
- Performance analysis
- Marketing automation

Experience with modern AI tools such as:
- ChatGPT / Claude / Gemini
- AI image generation tools
- AI video generation tools
- AI creative enhancement platforms
- AI-assisted marketing workflows

will be highly preferred. You should be able to:
- Create multiple creative variations quickly
- Develop different customer communication angles
- Analyse creative performance
- Identify winning hooks and messages
- Reduce creative production turnaround time

Creative Testing & Collaboration
- Work closely with Creative, UI/UX and Design teams to develop high-performing marketing assets.
- Understand performance drivers including:
- First 3-second video hooks
- Customer pain points
- Visual storytelling
- Offer communication
- Call-to-action
- Build a continuous creative testing engine.
- Experience testing multiple ad variations every month is preferred.

Mealawe Apartment Model Growth

- Build hyperlocal customer acquisition strategies for apartment communities.
- Develop campaigns targeting:
- Specific locations
- Apartment communities
- Customer segments
- Local consumer behaviour
- Work closely with sales and operations teams to improve:
- Lead quality
- Resident activation
- Conversion rates
- Customer acquisition cost
- Understand city-level growth strategies for scaling Mealawe across markets.

Analytics & Marketing Intelligence




- Build performance dashboards and provide actionable insights.
- Analyse campaign performance beyond clicks and impressions.
- Identify:
- Best-performing audiences
- Winning creatives
- Profitable channels
- Customer behaviour patterns
- Recommend budget allocation based on data and business impact.

Required Experience & Skills

Mandatory Requirements

✅ 3–5 years of hands-on Performance Marketing experience

✅ Solid experience managing:

- Meta Ads
- Google Ads

✅ Working knowledge of:
- YouTube Ads
- LinkedIn Ads

✅ Experience in B2C or D2C businesses is strongly preferred ✅ Experience acquiring customers for:
- Consumer apps
- Subscription businesses
- E-commerce
- Marketplaces
- Digital-first brands

✅ Strong understanding of:
- CAC
- ROAS
- Conversion funnels
- Retargeting
- Audience segmentation
- Customer acquisition metrics

✅ Experience running campaigns where users complete online purchases, subscriptions or transactions. ✅ Experience with A/B testing and creative experimentation.

✅ Experience working with:

- Product teams
- UI/UX teams
- Design teams
- Technology teams

Preferred Background

Candidates from

- Food-tech
- Consumer internet
- Quick commerce
- E-commerce
- D2C brands
- Subscription businesses
- Consumer applications

will be preferred. What Will Make You Stand Out

You should be able to demonstrate:

- Successfully scaling paid acquisition campaigns.
- Reducing CAC while maintaining growth.
- Improving ROAS through optimisation.
- Creating and testing multiple ad creatives.
- Building structured experimentation frameworks.
- Using AI tools to improve marketing speed and efficiency.
- Driving subscriptions or recurring customer behaviour.
- Running hyperlocal acquisition campaigns.
- Working in a startup/high-growth environment with ownership mindset.

What We Offer

? CTC: ₹10–15 LPA

? Opportunity to directly own Mealawe’s customer acquisition engine.

? High ownership role with direct impact on growth and revenue.

? Work closely with Product, Design, Technology and Leadership teams.

If you enjoy building growth engines, experimenting rapidly and solving customer acquisition challenges, we would like to hear from you.

#Hiring #GrowthMarketing #PerformanceMarketing #DigitalMarketing #B2C #D2C #FoodTech #ConsumerTech #StartupJobs #PuneJobs #Mealawe

📌 Growth & Performance Marketing Manager (Pune)
🏢 YAGY
📍 Pune