Job Responsibilities A. Lead Generation & Pipeline Development Drive a strong pipeline of prospective candidates through outbound calling, campaign follow-ups, referrals, digital/social outreach and targeted prospecting . Build and nurture relationships with schools, colleges, education consultants, channel partners and relevant student communities to expand the admissions funnel. Generate enquiries and walk-ins and represent GMP at education fairs, webinars, information sessions and outreach events . Proactively identify high-potential prospects and convert enquiries into qualified leads and applications . Maintain a robust, accurate and regularly updated CRM pipeline , ensuring timely tracking and follow-up at every stage. B. Counselling & Application Conversion Provide one-on-one counselling through calls, video consultations and walk-ins, understanding candidates’ academic backgrounds, career aspirations, interests and international study goals. Clearly communicate GMP’s programme structure, eligibility, fees, credit recognition, international pathways and partner-university options , recommending the most relevant pathway for each candidate. Own the conversion journey from qualified lead to application, using structured follow-ups, need-based counselling and effective objection handling. Drive candidates towards application completion and Round 1 interview readiness , ensuring minimal drop-offs across the funnel. Pre-qualify candidates based on academic profile, work experience, English proficiency and entrance-test scores (GMAT/GRE/CAT/NMAT/XAT) . Coordinate interview scheduling and ensure a seamless handover of qualified candidates to the next stage of the admissions process. Maintain consistent, accurate and compelling communication across all candidate touchpoints, delivering a premium SPJIMR candidate experience . C. Performance & Admissions Ownership Achieve defined lead, paid application and conversion targets for GMP. Monitor funnel performance,



identify drop-offs and proactively implement corrective actions to improve conversion. Analyse counselling and conversion data to identify candidate trends, objections and opportunities for improving the admissions journey . Work closely with Marketing and Admissions teams to align lead quality, campaign messaging and conversion strategies . Maintain high standards of candidate engagement, responsiveness, follow-up discipline and data accuracy . Education & Qualifications Graduate degree in any discipline is required; MBA (Marketing) or relevant postgraduate qualification is preferred. Previous Experience 5 years of relevant experience in admissions, student counselling, business development or a closely related role, with a proven track record of driving application/enrolment conversions . Prior experience in a higher education institution, B-school, university or education ecosystem is essential. Demonstrated ability to manage the admissions funnel end-to-end , from lead qualification and counselling to application and enrolment. Robust experience in structured counselling, objection handling, follow-up and candidate engagement . Familiarity with the GRE/GMAT ecosystem is an added advantage. Experience counselling candidates for international postgraduate, MS/MBA or study-abroad programmes is preferred. Ability to work with targets, CRM dashboards and conversion metrics , with a strong focus on achieving admissions outcomes. Key Skills • Excellent communication skills in English, Hindi and regional languages • Counselling and consultative selling • Understanding prospect needs and guiding them towards the right decision • CRM and lead management • WhatsApp, broadcast and lead-tracking tools • Digital, social media and messaging outreach • MS Excel and Google Sheets for reporting and data analysis • Lead tracking, funnel analysis and conversion monitoring • Market research and competitor awareness • Understanding prospect behaviour and customer needs • Relationship management with prospects, parents, students and partners • Achieving lead, application and enrolment targets

📌 Senior Admission Counsellor (Maharashtra)
🏢 SPJIMR SP Jain Institute of Management & Research
📍 Maharashtra