ATRASKI EVENTS

Business Development –

POSITION OVERVIEW

Position Title: Business Development Executive – Events

Department: Atraski Events (Business Development)

Reports To: Head of Business Development – Events

Location: Delhi (Chittaranjan Park / Greater Kailash)

Timings: Monday to Friday and Alternate Saturday

About Atraski Events

Atraski Events is a full-service experiential marketing and event management division of Atraski, a strategic marketing agency. We design and execute high-impact corporate events, conferences, product launches, brand activations, and experiential campaigns for marquee clients across technology, FMCG, real estate, finance, and luxury sectors. Our focus is on delivering measurable ROI through strategic storytelling and immersive brand experiences.

ROLE PURPOSE

The Business Development Executive will be responsible for identifying, qualifying, and closing new event and experiential marketing opportunities in the corporate events, conferences, brand activations, and experiential marketing space. This is a hunter role focused on pipeline generation, prospect management, and deal closure in the events vertical.

KEY RESPONSIBILITIES

Lead Generation & Pipeline Development

1. Identify and qualify corporate event opportunities, conferences, product launches, and brand activation projects through direct outreach, industry research, and networking
2. Build and maintain a robust pipeline of 40–60 qualified leads at various stages of the sales cycle
3. Conduct market research to identify emerging event categories, corporate restructuring signals, and industry trends
4. Target companies across technology, FMCG, finance, real estate, luxury, pharma, and EdTech sectors with budgets ₹10L–₹1Cr+

Prospect Engagement & Relationship Building
1. Conduct discovery calls with CMOs, EVPs–Marketing, Event Directors, and procurement stakeholders
2. Present Atraski Events' capabilities through tailored deck presentations and case studies
3.



Build executive relationships across client organization (Marketing, HR, Operations, Procurement)
4. Maintain CRM discipline and update deal status, contact notes, and next steps in real-time

Proposal & Deal Closure
1. Develop tailored event briefs, scope-of-work (SOW) documents, and pricing proposals
2. Collaborate with internal delivery, creative, and operations teams to build client-ready proposals
3. Manage objection-handling and negotiation cycles through closure
4. Meet quarterly revenue targets (target: ₹2.5–3Cr annual pipeline contribution)
5. Account Transition & Stakeholder Alignment
6. Hand off closed deals to Account POC or Vendor with clear delivery briefs and client context
7. Maintain involvement in kickoff meetings to ensure smooth project initiation
8. upport post-event upsell opportunities and contract renewals

REQUIRED QUALIFICATIONS

Experience

1. 3–5 years of B2B sales or business development experience (events, experiential marketing, or agency preferred)
2. Proven track record of closing deals in the ₹15L–₹80L range (event budgets and contracts)
3. Experience managing 40+ prospect relationships simultaneously with a disciplined pipeline approach
4. Understanding of corporate event ecosystem (conferences, annual meetings, product launches, brand activations)

Education & Credentials
1. Bachelor's degree in Business, Marketing, Communications, or related field (MBA preferred but not required)
2. Fluency in English and Hindi (conversational and professional)

Technical & Tool Proficiency:
1. Proficiency in CRM tools (Salesforce, Zoho, or equivalent) and sales methodologies (SPIN, MEDDIC,



or similar)
2. Advanced MS Word, Excel, and PowerPoint skills
3. Comfortable with virtual meetings, screen sharing, and remote collaboration tools

CORE COMPETENCIES

1. Sales Excellence: Ability to qualify leads, navigate complex decision-making units, and close deals
2. Resilience & Persistence: Comfort with rejection; ability to maintain momentum through a long sales cycle
3. Executive Presence: Ability to communicate with C-suite and stakeholders with confidence and credibility
4. Consultative Approach: Focus on understanding client needs before pitching solutions
5. Organizational Skills: CRM discipline, follow-up rigor, and ability to manage multiple concurrent negotiations
6. Problem-Solving: Ability to customize proposals and handle objections creatively
7. Teamwork: Strong collaboration with internal teams to deliver client promises

Perks

- 12 PTO days + public holidays
- Flexible work arrangement (office-based with remote flexibility for client meetings)
- Access to Atraski's full suite of tools (CRM, design, analytics, brand resources)

WORK ENVIRONMENT & CULTURE
- Fast-paced, founder-driven agency environment with direct visibility to leadership
- Cooperative cross-functional teams (creative, production, accounts, operations)
- Access to high-profile clients and marquee event projects
- Focus on results, ownership, and impact over process
- Regular team engagement and career development opportunities

HOW TO APPLY

Interested candidates should submit

- Detailed resume highlighting sales achievements and deal closure metrics
- Cover letter describing your interest in events/experiential marketing
- 2–3 references from previous employers/clients

Email: [email protected] and [email protected]

Subject: BD – Events Application | [Your Name]

Atraski is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment.

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📌 Business Development Executive – Events (Saket)
🏢 Atraski Events
📍 Saket