[email protected]

Manager – Branding & Marketing

Location

Chakala, Andheri East, Mumbai

Experience Required

6 – 7 years

Function

Marketing / Branding

Employment Type

Full-time, On-roll

Travel

Need-based

About the Company

We are an e-commerce company operating across two verticals:

- B2C: Our own electronics brand, selling products such as TVs and other consumer electronics directly to end customers.
- B2B: An online platform serving dealers and distributors.

The group also has interests in fintech, insurance, and NBFC businesses, and this role may periodically support branding/marketing needs across those entities as well.

Role Overview

This role will own branding and marketing end-to-end for both the B2C electronics brand and the B2B dealer/distributor platform (single owner for both, not split by vertical). The focus is heavily hands-on — social media (especially Instagram), design, content, and effective use of marketing/AI tools and platforms — while coordinating with external agencies for scaled execution. From time to time, the role will also support branding/marketing requirements of the group's other businesses in fintech, insurance, and NBFC.

Key Responsibilities

- Take full ownership of social media branding and marketing management — this is a core, high-priority responsibility of the role, covering strategy, execution, and results across all platforms.
- Own brand strategy and ensure consistent brand identity, tone, and messaging across both the B2C electronics brand and the B2B dealer/distributor platform.
- Drive hands-on social media marketing,



with a strong emphasis on Instagram and other high-engagement platforms — content planning, posting strategy, trends, reels, and community engagement.
- Lead design and content creation in-house — hands-on with design tools to produce creatives, not just brief them out.
- Use AI tools and modern marketing platforms effectively for content creation, design, campaign planning, and productivity — and stay current on new tools as they emerge.
- Plan and execute PR and influencer marketing initiatives.āā
- Coordinate with external creative, digital, and media agencies — briefing, reviewing output, and ensuring timely, on-brand delivery for larger campaigns.
- Manage e-commerce and marketplace-facing marketing (brand pages, listings, promotional content) as applicable.
- Plan and execute go-to-market and campaign strategies for new product launches (e.g., new TV models/electronics ranges).
- Support branding/marketing requirements for the group's other businesses (fintech, insurance, NBFC) as and when required.
- Track campaign and content performance, engagement, and ROI; report on key marketing metrics and refine strategy accordingly.




- Ensure brand guidelines are applied consistently across all customer- and dealer-facing touchpoints.
- Coordinate cross-functionally with sales, product, and e-commerce teams to align marketing with business goals.
- Travel to other offices/locations as needed.

Required Skills & Qualifications

- Bachelor's/Master's degree in Marketing, Mass Communication, Design, or a related field.
- 6–7 years of relevant experience in branding and marketing, preferably with e-commerce, consumer electronics, or D2C brand exposure.
- Solid hands-on experience with social media marketing, particularly Instagram — not just strategy, but active hands-on execution.
- Hands-on proficiency with design tools (e.g., Canva, Adobe Creative Suite or equivalent) and demonstrated ability to use AI tools for content creation, design, and marketing workflows.
- Strong content sensibility — able to conceptualize, create, and review creatives and copy.
- Experience managing external creative/digital agencies and vendors.
- Exposure to PR and influencer marketing.
- Understanding of both B2C brand marketing and B2B trade/dealer marketing.
- Strong communication, project management, and stakeholder coordination skills.
- Data-driven mindset with the ability to analyze campaign performance and translate insights into action.
- Comfort working across multiple business verticals/industries is a plus, given occasional support required for group companies in fintech, insurance, and NBFC.

apply at [email protected]

Pay: ₹900,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Branding and Marketing Manager (Andheri East)
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