Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” with each 250ml slim can containing 6g of prebiotic fiber for gut health, zero added sugar, no preservatives, and no artificial colours, and under 15 calories per can. Naturally sweetened with monk fruit, Bubz comes in four flavours: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry, designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. The company focuses on D2C, quick commerce, and modern trade channels to align with modern shopping and snacking habits, while its premium slim can packaging supports an active, on-the-go lifestyle. Bubz aims to make functional beverages mainstream in India by offering health-forward drinks that remain cool, social, and aspirational—without compromises or gimmicks.

Role Description The Brand Manager role is a full-time, on-site position based in Mumbai.

The Brand

Manager will oversee brand strategy, positioning, and messaging for Bubz across all consumer touchpoints, ensuring consistency with the company’s mission and visual identity. Day-to-day responsibilities include developing and executing marketing campaigns, managing digital and social media presence, coordinating with creative agencies and internal design teams, and driving consumer engagement initiatives. The role also involves market and competitor analysis,



tracking brand performance metrics, and collaborating with sales, product, and distribution teams to support go-to-market plans in D2C, quick commerce, and modern trade.

The Brand

Manager will be expected to identify growth opportunities, manage brand budgets, and contribute to new product launches and flavour extensions.

Qualifications

- Brand strategy and management skills, including experience in positioning, portfolio planning, and building consumer-centric brands.
- Marketing and digital marketing skills, covering campaign planning, performance tracking, and managing social media and online engagement.
- Market research and analytical skills, with the ability to interpret consumer insights, category trends, and brand performance data.
- Content and communication skills, including strong writing, editing, and storytelling abilities for brand messaging across channels.
- Stakeholder management and collaboration skills, with experience working cross-functionally with sales, product, and creative teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or specialization in brand management is an advantage.
- Prior experience in FMCG, beverages, or consumer startups is highly beneficial, especially in youth-focused or lifestyle brands.
- Strong project management skills, attention to detail, and the ability to handle multiple initiatives in a fast-paced workplace

📌 Brand Manager (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai