Role Overview We are looking for a senior media operations professional to lead process excellence, SOP development, and standardization for India, while partnering closely with LATAM teams to adopt and scale global best practices. This role will act as a central hub for operational consistency, ensuring that India teams operate with high-quality, standardized, and scalable media processes, aligned with global frameworks but adapted for local market needs. You will work across Media, Data &

- Tech, Fin Ops, and HR, driving transformation from fragmented execution to structured, governance-led operations. Key Responsibilities1. SOP Development for India (with Global Alignment)Design and document India-specific SOPs across: Campaign setup, QA, optimization, and reporting Localize global SOPs to: Platform nuances in India Client-specific requirements Build modular SOP frameworks that: Align with global standards Are adaptable across Indian clients and teams2. LATAM Integration &
- Best Practice Adoption Partner with LATAM teams to: Identify proven SOPs and governance models Evaluate applicability for India market Adapt and implement LATAM best practices in India: QA frameworks Taxonomy structures Automation approaches Enable two-way knowledge exchange: Export India innovations back to LATAM/global teams3. Standardization &
- Governance (India Focus)Establish and enforce: Naming conventions Campaign taxonomies Data standards across Indian teams Define governance layers: QA checkpoints Approval workflows Escalation protocols Ensure consistency across: Multiple agencies / business units High-volume campaign environments4. Data &
- Technology Alignment Work with Data &
- Tech teams to:



Align campaign setup with reporting and attribution frameworks Ensure data consistency across platforms and reporting tools Define: India-specific taxonomy extensions Data dictionary aligned with global standards Enable clean, scalable data pipelines for reporting5.

Fin Ops

Integration (India Market Realities)Partner with Finance teams to: Embed financial controls within media workflows Standardize processes for: Budget allocation and pacing Margin application Billing and reconciliation Address India-specific complexities: Multi-client, multi-budget environments High campaign volume and tight turnaround timelines6. HR &

- Capability Building (India Teams)Work with HR/L&D; to: Build structured onboarding for SOP adoption Define role-based process responsibilities Develop: Training modules for media teams SOP compliance frameworks Upskill teams on: QA processes Data discipline Platform best practices7. QA Framework &
- Automation Design India-specific QA frameworks combining: Manual checks Automated validation Translate SOPs into: Rule-based systems (alerts, triggers, blockers)Ensure balance between: Operational speed (critical in India)Error prevention8. Cross-Functional &
- Regional Collaboration Act as a bridge between: India media teams LATAM teams Global stakeholders Collaborate across: Media (Programmatic, Social, Search)Data &
- Analytics Martech / Engineering Finance (Fin Ops)HR / L&D9.;

Continuous

Improvement &





- Transformation Audit India workflows and identify: Inefficiencies Error-prone processes Track: Error rates SOP adherence Campaign efficiency Continuously refine processes using: LATAM benchmarks India market feedback Platform changes Key Deliverables India SOP repository aligned with global standards Standard taxonomy & data dictionary (India + global alignment)QA frameworks and rule libraries (including automation)Financial governance SOPs tailored for India Training programs for India teams LATAM–India best practice exchange playbooks Process performance dashboards (quality, efficiency, compliance)Required Skills &

Experience Core Experience10–12+ years in digital/media operations Strong experience across: Programmatic Paid Social Search India Market Expertise Deep understanding of: High-volume campaign execution Fast turnaround environments Multi-client agency structures Process &

- Transformation Skills Proven track record in: SOP creation Process standardization Operating model design Data, Tech &
- Fin Ops Understanding Knowledge of: Data taxonomies and reporting structures Financial workflows in media operations Stakeholder &
- Leadership Skills Robust communication and documentation skills Ability to influence cross-functional teams Experience managing ambiguity and driving change Success Metrics (KPIs)Reduction in campaign setup errors across India teams SOP adoption and compliance rates Improved taxonomy consistency and reporting accuracy Reduction in financial discrepancies and rework Efficiency gains in campaign execution timelines Successful adoption of LATAM best practices in India Please note : This role is open for Gurgaon, Bangalore, Pune, Mumbai and Hyderabad

📌 Assistant Director - Media Process Excellence And Sop Governance (Gurugram)
🏢 Publicis Global Delivery
📍 Gurugram