This role is responsible for identifying and driving opportunities to improve
Setmore's visibility across search engines, AI search, AI Overviews, answer
engines and other digital discovery platforms.

You will analyse how customers discover Setmore, how competitors are winning
visibility, and where Setmore has opportunities to improve, expand or create
content. Your job is to turn data, search behaviour, competitor intelligence and
customer insights into a transparent content and organic growth strategy.

You will work closely with content writers, SEO, Product Marketing, Design and
Engineering to define what content we should create, what existing content we
should improve, and how our content ecosystem should evolve to drive more
qualified traffic, signups and revenue.

We're looking for someone who understands that content is a growth channel, not
an output. Success isn't measured by how many articles we publish, but by
whether Setmore becomes more visible, attracts the right audiences and converts
that visibility into business results.





You'll analyse performance across Search Console, GA4 and other tools, identify
opportunities, prioritise initiatives and continuously improve Setmore's content
ecosystem.

ROLES AND RESPONSIBILITIES

* Content Strategy & Opportunity Identification

* Develop and execute Setmore's content and organic growth strategy across
websites, blogs, feature pages, solution pages and industry pages.

* Analyse search demand, user behaviour, keyword trends and existing content
performance to identify content gaps and growth opportunities.

* Identify opportunities to improve, expand, consolidate, restructure or
retire existing content based on performance and business priorities.

* Build content plans based on search intent, customer needs, business
opportunities and competitive gaps.

* Develop content clusters and topical authority strategies to strengthen
Setmore's visibility across priority topics and industries.

* Identify opportunities ac

📌 Senior Marketing Analyst (Chennai)
🏢 FULL Creative
📍 Chennai