Job Summary :

This role focuses on driving retail and community marketing initiatives by managing industry partnerships, retail visibility, and on-ground activations. It involves coordinating with retailers, clubs, academies, vendors, and internal teams to execute brand-led campaigns while maintaining Adidas’ brand standards. The role also supports the development of marketing and sales collaterals, gathers customer and market insights, and translates on-ground feedback into actionable marketing strategies and growth prospects.

Key Responsibilities:

Retail & Industry Network Management
Build and maintain solid relationships with retailers, clubs, academies, and industry partners.
Coordinate in-store branding, visibility, and retail-led marketing initiatives.
Manage distribution, upkeep, and quality of marketing collaterals across retail locations.

Direct Outreach & Community Engagement
Coordinate and support offline activations, including tournaments, demos, and community events.
Manage on-ground execution with internal teams, vendors, and external partners.




Ensure all activations consistently reflect Adidas’ brand standards and experience.

Marketing Collateral & Sales Enablement
Create and update marketing collaterals across different stages of the customer journey.
Support development of pitch decks, case studies, and structured partner proposals.
Customize materials based on brand audits, partner needs, and growth objectives.

Customer Feedback & Market Insights
Collect structured feedback from retailers, events, and player communities.
Consolidate insights to inform brand, activation, and retail strategies.
Share market learnings and on-ground observations with internal stakeholders.

Qualifications (Please Apply Only If You Meet These Requirements)
Bachelor's degree / MBA / Post Graduate in Marketing or related field (Freshers can apply).
Excellent communication, organizational, and analytical skills.
A smart, intrapreneu

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