Job Description:

Position: Digital Marketing Executive
Industry: Ice Cream Machine Manufacturing
Department: Marketing
Experience: 1–3 Years
Employment Type: Full time

About the Role

We are looking for a creative, active, and result-oriented Digital Marketing Executive to manage and promote our Ice Cream Machine products through digital platforms. The candidate will be responsible for daily social media activities, content creation, lead generation, online advertising, and promoting the company's products and brand. The candidate should be willing to travel to our factory, customer sites, exhibitions, and other locations across India whenever needed to create product-related content and support marketing activities.

Key Responsibilities
Daily upload/post photos, videos, reels, and product updates on:
Instagram
Facebook
WhatsApp / WhatsApp Status
LinkedIn
YouTube, when required
Maintain a regular and attractive social media posting schedule.
Create content related to ice cream machines, machine installations, production processes, customer visits,



exhibitions, recent products, and company activities.
Take photos and videos of machines, factory activities, installations, demonstrations, and customer locations.
Create engaging reels and short videos for social media.
Respond to social media inquiries and forward genuine leads to the sales team.

Digital Marketing & Lead Generation
Develop and execute digital marketing strategies for the company's ice cream machines
Generate B2B leads through online marketing.
Manage leads received through social media, website, WhatsApp, and other digital platforms & Conduct basic SEO, keyword research, and website content optimization.

Travel & Field Marketing
Travel across India whenever required for company marketing activities.
Visit the company's factory, customer locations, dealer locations, exhibitions, trade fairs, and machine installation sites.
Capture high-quality photos and videos of mach

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