Responsibilities:
Execute on-page and off-page SEO strategies to improve website visibility.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Conduct keyword research and analysis to optimize content.
Monitor and report on key SEO metrics, including rankings, traffic, and conversions.
Work with content teams to ensure SEO best practices are applied across all content.
Develop and execute link-building strategies to enhance domain authority.
Monitor competitor SEO activities and adjust strategies accordingly.
Conduct regular technical SEO audits and implement fixes.
Ensure all digital content is optimized for search engines.
Collaborate with web developers to implement SEO recommendations.
Stay updated with the latest SEO trends and algorithm updates.
Generate regular performance reports and suggest improvements.
Familiarity with design software and technologies (such as Canva, Illustrator, Photoshop)
Requirements:
Bachelor’s degree in marketing, communications, or a related field.
Should be Completed Digital Marketing training certification
Minimum 1 year of Experience is required
Google Analytics and Google Ads certifications are preferred.
Solid understanding of on-page and off-page SEO techniques.
Proficiency with SEO tools like Google Analytics, SEMrush, and Ahrefs.
Excellent written and verbal communication skills.
Ability to analyze data and derive actionable insights.