Job Overview

We're looking for a Senior Performance Marketing Specialist with 2+ years of experience to join our team. In this role, you'll plan, execute, and optimize paid marketing campaigns across platforms like Meta Ads and Google Ads to drive user acquisition, engagement, and revenue growth. You'll work closely with cross-functional teams to develop high-performing ad creatives, analyze campaign data, and make strategic decisions to maximize ROI.

The ideal candidate has a solid analytical mindset, hands-on performance marketing experience, and a passion for data-driven growth strategies.

Key Responsibilities
Create and manage performance marketing campaigns across Meta Ads, Google Ads, and other paid media platforms
Analyze market trends and audience behavior to identify opportunities and optimize ad strategies
Leverage analytics tools (Google Analytics, GTM, etc.) to track performance, uncover insights, and make data-backed decisions
Run A/B tests to refine ad creatives, copy, landing pages, and targeting strategies




Manage and allocate budgets effectively to ensure maximum ROI and efficiency
Collaborate with content, design, and strategy teams to create compelling ad creatives
Generate performance reports and provide actionable insights to enhance marketing efforts
Stay ahead of industry trends, platform updates, and emerging marketing technologies

Requirements
2+ years of experience in performance marketing, ideally in a marketing or advertising agency
Proven expertise in Meta Ads & Google Ads campaign execution and optimization
Solid analytical skills with hands-on experience in Google Analytics, Excel, and data visualization tools
Experience with A/B testing, conversion rate optimization, and audience segmentation
Excellent communication and collaboration skills to work effectively across teams
Experience with marketing automation tools and CRM is a plus

📌 Senior Performance Marketing Specialist Hyderabad
🏢 8Views
📍 Hyderabad