Product / Marketing Analytics Analyst

Location: Gurugram / Bangalore

Experience: 3+ Years

Type: Permanent Full-Time

Mandatory Skills: SQL, Python, Product Analytics, Marketing Analytics, Campaign Analytics, Adobe Analytics, A/B Testing

Role & Responsibilities:
Analyze product, marketing and campaign performance using SQL and Python.
Develop insights around customer behavior, conversion, retention, funnels and engagement.
Measure and optimize marketing campaigns using Adobe Analytics.
Design and analyze A/B tests and experiments, including hypothesis testing and statistical significance.
Build analytical frameworks and dashboards to track key product and marketing KPIs.
Partner with Product,



Marketing and Business teams to drive data-driven decisions.
Identify opportunities to improve customer acquisition, engagement and conversion.

Preferred Candidate Profile:
3+ years of experience in Product Analytics / Marketing Analytics / Campaign Analytics.
Solid hands-on SQL and Python.
Mandatory experience with Adobe Analytics.
Solid experience in A/B Testing, experimentation and hypothesis testing.
Valuable understanding of funnel analysis, cohort analysis, customer segmentation and campaign performance.

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