Role & responsibilities
Campaign Management: Run digital marketing campaigns across social media, email, and search engines.
Search Engine Optimization (SEO): Improve website ranking and visibility using keyword research and on-page optimization.
Paid Advertising (PPC): Launch and optimize paid ads on platforms like Google Ads and Meta.
Content Creation: Update website content, write blogs, and create engaging newsletters.
Data Analytics: Measure campaign performance and user behavior us
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors