POSITION – ANALYST/SENIOR ANALYST - PPC ROLE

As a PPC Senior Analyst, you will build, manage and optimize paid marketing campaigns using Google & Facebook, and will work towards meeting client goals and objectives.

RESPONSIBILITIES
Define and execute online marketing campaigns across multiple channels such as Search, Display, Remarketing & Social
Build out, analyze and constantly improve performance on campaigns through optimizing account/campaign structure, bid & budget optimization and constant ad & landing page testing. 3. Understand & master tools such as – Google AdWords & Bing interface, Adwords Editor, Bing Editor, Facebook Ads, Google Analytics, Omniture, Semrush etc.
Build expertize in organizing data for analysis using Excel & PowerPoint (Performance Analysis, Client Dashboards, Monthly Plans etc.)
Draw inferences from data and test hypothesis using statistical techniques
Define and implement routine reports (weekly / monthly)
Provide detailed monthly and quarterly results overviews to clients




Participate and support in delivering results and presentations to clients
Learn and adopt PPC frameworks for performance optimization.
Stay abreast of current trends and best practices in PPC marketing – current channels, features, methods of analysis

DESIRED SKILLS
Strong proficiency in Excel
Knowledge in Statistical techniques will be an added advantage
Robust written & verbal communication skills
Ability to work in a fast paced workplace – should excel with minimal supervision
Excellent attention to detail THE COMPANY Founded in 2008, iQuanti is a data-driven digital marketing firm that uses analytics and proprietary models to deliver high-performance marketing programs. With more than 10 years of experience, iQuanti turns consumer insights into actionable growth strategies for some of the world’s largest brands. iQuanti’s proprietary ALPS tool leverages predictive modeling and algorithmic simulations to drive more effective client campaigns.

Interest

📌 Analyst/senior Analyst Ppc Bengaluru
🏢 Iquanti
📍 Bengaluru