We are looking for a research lead, high-energy, execution-focused Content Specialist (3+ years of experience) to own our content engine. This is a role for a "strategic doer"—someone who can map out content funnels but also loves opening a Google Doc to write high-converting copy themselves.

Your main goal is to drive patient acquisition. You will balance clinical credibility with performance marketing, writing everything from high-retention Meta ad hooks and YouTube video scripts to patient-centric medical blogs that turn casual viewers into booked appointments.

Key Responsibilities
Plan & Write the Content Funnel: Map out and write high-converting copy for Meta ads (Instagram/Facebook), YouTube video scripts, LinkedIn posts, and patient educational blogs.
Simplify Medical Language: Interact with our clinical teams and doctors to translate complex treatments or surgical procedures into comforting, easy-to-understand copy for everyday patients.
Direct the Creative Output: Write transparent,



actionable briefs and scripts for video editors and graphic designers to ensure the final visuals perfectly match your strategic intent.
Optimize Copy Using Data: Review monthly campaign performance metrics (CTR, lead quality) with the marketing team to rewrite hooks and angles based on what data shows is working.
Maintain Ethical Compliance: Ensure all written materials are accurate, empathetic, and comply with healthcare advertising guidelines.

What We’re Looking For
Experience: 3+ years of hands-on experience in healthcare copywriting, medical content strategy, or healthcare agency setups.
Performance Mindset: A robust portfolio showing you know how to write copy that converts—specifically high-hook social media ads, direct-response landing pages, or engaging video scripts.
Platform Mastery: Deep understanding of how to adapt tone across channels (e.g., writing a snappy Meta Reel script vs. a skilled medical blog).
Empathy & Storytelling: The ability to write about medical conditions with the extreme warmth, sensitivity, and trust required in healthcare marketing.

📌 Content Specialist Mumbai
🏢 Healthbridge Network
📍 Mumbai