Company Description We are a digital-first integrated marketing solutions provider headquartered in Mumbai, India, partnering with brands to unlock their full growth potential. Our team brings together motivated strategists, artists, storytellers, thinkers, and planners who collaborate to build impactful brand experiences.

We offer end-to-end services across creative strategy, Influencer Marketing, media planning, performance marketing, SEO, video production, and tech development. Focused on measurable outcomes, we follow an ROI-driven approach and work closely with clients, sharing accountability for the brand P&L.;

Joining First

Economy means being part of a team-oriented environment that values innovation, ownership, and data-informed decision-making.

Role Description This full-time, in office Influencer Marketing Manager role is based in Mumbai and is responsible for leading influencer strategies across multiple platforms. In this role, the professional will identify, evaluate, and onboard relevant influencers, negotiate partnerships, and manage end-to-end campaign execution. Day-to-day work includes developing campaign concepts, coordinating with internal creative and media teams, briefing influencers, overseeing content production, and ensuring brand consistency.





The role involves tracking performance metrics, analyzing campaign results, optimizing strategies for better ROI, and preparing regular reports and insights for clients and internal stakeholders.

The Influencer Marketing

Manager will also nurture long-term influencer relationships, stay updated on social trends and platform best practices, and contribute to broader digital campaigns and pitch presentations.

Qualifications
Solid experience in influencer marketing, including influencer identification, outreach, negotiation, and relationship management.
Proficiency in social media platforms (Instagram, YouTube, Facebook, LinkedIn, etc.) and understanding of content formats, audience behavior, and platform analytics.
Ability to develop data-driven campaign strategies, set KPIs, interpret performance metrics, and optimize campaigns for ROI.
Excellent communication and collaboration skills for working with influencers, internal creative and media teams, and clients.
Creative mindset with the ability to craft engaging campaign concepts and influencer briefs aligned with brand objectives.
Prior agency-side experience and familiarity with the Mumbai influencer ecosystem are preferred.

📌 Influencer Marketing Manager Mumbai
🏢 First Economy
📍 Mumbai