Company Description AppNAI Technologies Private Limited is a technology-focused company originating from Bhubaneswar, India, and expanding its presence into key Indian markets. The organization is committed to building innovative digital products and solutions that address real-world business challenges. Team members collaborate closely across functions to deliver customer-centric offerings in a dynamic setting.

Applicants can expect a culture that values learning, adaptability, and impact-driven work, with opportunities to contribute to the company’s growth and product evolution.

Role Description The Product Marketing Specialist is a full-time, on-site role based in Chennai. This position is responsible for understanding target markets and customer segments, translating product capabilities into transparent value propositions, and supporting go-to-market (GTM) initiatives. Day-to-day tasks include conducting market and competitor research, collaborating with product management to refine positioning, and developing messaging and collateral for sales and marketing campaigns.

The specialist will work closely with sales teams to enable them with product training, sales tools, and presentations,



and gather feedback from customers and internal stakeholders to improve product positioning. The role also involves tracking the performance of marketing initiatives, refining strategies based on data, and ensuring consistent communication across channels.

Qualifications
Candidates should possess solid Market Research skills, including competitor analysis and customer insights.
Candidates should possess Go-to-Market Strategy and Product Management skills to support product launches and lifecycle management.
Candidates should possess effective Communication skills, including written, verbal, and presentation abilities.
Candidates should possess Sales-related skills, such as sales enablement and collaboration with sales teams.
Relevant experience in product marketing, preferably in technology or SaaS environments, is beneficial.
Bachelor’s degree in Marketing, Business, Engineering, or a related field is preferred.
Ability to work collaboratively with cross-functional teams and manage multiple projects at once.
Analytical mindset with familiarity in using metrics and tools to evaluate marketing performance.

📌 Product Marketing Specialist Chennai
🏢 AppNAI Technologies Private
📍 Chennai