Company Description

Chai Nagri is a fast-growing F&B; and retail brand dedicated to making Indian chai a globally loved beverage, blending traditional flavors with a modern café experience. Founded in 2017 by two IT engineers-turned-entrepreneurs, the brand has grown from a university corridor concept to a network of 30+ outlets across multiple Indian states. Chai Nagri offers freshly brewed, diverse variants of authentic Indian chai and a range of comfort foods that appeal to a wide audience. The company is expanding into retail with ready-to-brew chai boxes, premium tea gifting under Chai Nagri Creations, and franchise opportunities for partners. With an active presence on social media, Chai Nagri invites people to be part of a agile journey where every sip reflects its vibrant culture.

Responsibility

Campaign Planning & Execution

– Plan, execute, and manage online and offline marketing campaigns from concept to completion, ensuring timelines and campaign objectives are met.Digital Marketing

– Strong understanding of Meta Ads, SEO, social media growth, audience targeting, and overall digital campaign performance.Data & Analytics

– Monitor campaign performance, engagement, reach, leads,



and ROI, and use insights to improve future strategies.Branding & Content Strategy

– Develop content ideas, campaign concepts, brand messaging, positioning, and creative direction across social media platforms.Team & Communication

– Coordinate with designers, video editors, content creators, vendors, outlets, and internal teams to ensure smooth execution and brand consistency.Social Media Management

– Manage day-to-day content across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms while maintaining a consistent brand presence.Content Calendar & Trend Planning

– Build monthly content calendars, identify relevant trends, and plan reels, statics, stories, and campaign content accordingly.Community & Audience Engagement

– Monitor comments, messages, and audience interactions while working to improve engagement and strengthen the brand community.Performance Reporting & Strategy Improvement

– Prepare regular social media reports, track platform-wise growth, and recommend improvements based on performance insights.

📌 Social Media Manager (Mumbai)
🏢 CHAI NAGRI
📍 Mumbai