Job Overview:We are seeking an experienced and agile Event Marketing Manager with 6 to 10 years ofexpertise in end-to-end event marketing. In this role, you will be responsible for conceptualizing,planning, sustaining, and executing comprehensive marketing strategies for live entertainmentevents and intellectual properties (IPs). The ideal candidate possesses a strong blend ofcreative strategic thinking, platform mastery (e.g., BookMyShow), digital promotion planning,client management, and sponsorship deliverable execution.

Key Responsibilities:

1.

Event Conceptualization & IP Generation● Brainstorm and develop innovative event concepts, creative layouts, and unique ideasfor Intellectual Property (IP) generation.● Lead the creative storytelling, visual themes, and overall promotional direction for liveentertainment events.

2. End-to-End Event Marketing Strategy● Formulate and execute comprehensive marketing plans across the entire campaignlifecycle: pre-launch, sustaining phases, and final execution.● Design robust digital promotion plans, social media campaign layouts, and contentstrategies to drive engagement and ticket sales/attendees.

3. Platform Management & Ticketing Partners● Oversee end-to-end listings, ticketing configurations, promotional placements, andspecial offers on platforms like BookMyShow, Paytm Insider,



and other relevantticketing portals.● Maximize platform visibility and conversion rates through strategic partnerships andfeatured listings.

4. Client Management & Sponsorship Handling● Serve as the primary point of contact for clients, partners, and key stakeholders.● Handle sponsorship relations from pitching to tracking and fulfilling all contractualmarketing deliverables on-ground and digitally.

5. Presentations, Reporting & Analytics● Build high-impact client decks, pitch presentations, and campaign reports usingPowerPoint/Keynote, and present them confidently to stakeholders.● Maintain data tracking, budget allocations, ticket sale analysis, and ROI metrics usingAdvanced Excel.

Key Requirements & Qualifications:

● Experience: 6 to 10 years of proven experience in event marketing, live entertainment,agency, or brand experience domain.● Platform Knowledge: Deep familiarity with BookMyShow, Paytm Insider, and similarticketing/event promotion platforms.● Technical Skills: Advanced proficiency in MS Excel and PowerPoint / Presentationtools. Excellent presentation skills.● Creative & Strategic Acumen: Strong ability to contribute to creative layouts, campaignconcepts, copy ideas, and IP creation.● Sponsorship Management: Proven experience in client servicing, sponsor onboarding,and on-ground/digital deliverable execution.● Location: Based in or willing to work in Gurgaon (Preferred).

📌 Marketing Manager- Live & Entertainment Events (Mumbai)
🏢 Alchemist Marketing & Talent Solutions
📍 Mumbai