Marketing Business Analyst

Reports to: Group Director

Department: Marketing

Location: New Delhi

The Role

We are looking for a dynamic and analytical Marketer cum Business Analyst who can bridge the gap between marketing, business development, sales, and data-driven decision-making. The role will be responsible for analysing market and customer data, identifying business opportunities, supporting marketing strategy, tracking campaign and sales performance, and converting data into actionable insights that help drive revenue and business. Candidates will be required to maintain/upgrade existing business analysis ones and to ensure their smooth operations in addition. This role will be required to adopt best-in-class technologies and periodically acquire recent such skills both via selfstudy and ad-hoc specific trainings.

Job Summary/Responsibilities

Key responsibilities

Research market trends, consumer needs, and competitor activities to devise comprehensive marketing strategies aligned with exhibition objectives.

Second SPOC in Leading and managing business campaigns: Researching, planning, executing, and overseeing business campaigns.

Assist Director – Business Development in Project management: Developing and managing the show budget, allocating effectively to maximise ROI and tracking campaign expenditure.

Business & Market Analysis: Analyze industry trends, market dynamics, competitors, customers, and emerging business opportunities to inform strategic decision-making. Conduct comprehensive market research to identify new sectors, customer segments, and potential exhibitors/partners. Prepare detailed market intelligence reports and business opportunity assessments that support business development initiatives. Monitor and track competitor events, pricing strategies, positioning, marketing activities, and customer engagement to maintain competitive advantage.

Data & Reporting: Develop and maintain management dashboards and MIS reports.

On-site event management: Leading and overseeing the on-site execution of the exhibition.



Managing high-value visitors, buyers, VIP’s media, association heads, vendors and internal stakeholders, to ensure a seamless experience for attendees. troubleshooting and resolving any issues that may arise during the event.

Collaboration: Fostering a collaborative environment and coordinating with other departments like sales, Project, and operations.

Reporting and analysis: Tracking key performance indicators (KPIs) and providing regular reports on campaign performance and insights to the reporting manager.

Marketing Process: Adhering to system, process and compliance.

Required skills & Experience

- Excellent written and verbal communication skills.
- Ability to interpret large datasets and convert them into actionable insights
- Excellent knowledge of MS Excel and data analysis
- Experience with customer data platform and the ability to leverage first-party data for audience segmentation and targeting existing and new audiences
- Proficiency in marketing automation tools and campaign orchestration Ensure data accuracy and consistency across reports.
- Proficiency in business and data analytics platforms
- With multiple assignments, it requires strong organisational and planning abilities to manage timelines and deadlines efficiently.
- Results-oriented with strong attention to detail Ability to interpret large datasets and convert them into actionable insights
- Excellent interpersonal skills and ability to work in cross-cultural environments.

- Preferred Qualifications:
- A master's degree (like an MBA with a marketing specialisation) is a must.
- Proven experience in Marketing and business analysis with more than 5 years of experience is highly valued.
- Familiarity with AI-driven marketing tools, marketing automation platforms and AI applications in marketing for personalisation & efficiency.

Pay: ₹2,000,000.00 - ₹2,500,000.00 per year

Experience:

- Marketing: 9 years (Required)
- Business analysis: 7 years (Required)
- Events & Exhibition Industry: 7 years (Required)
- Government Events: 5 years (Required)
- AI-driven marketing tools: 5 years (Required)

Work Location: In person

📌 Marketing Business Analyst(Exhibition Industry)(Government )
🏢 Trident HRM Services
📍 India