Profile: Performance Marketing Executive

Experience: 1-3 years in Digital Marketing / Performance Marketing

Roles:

Develop, manage and optimize paid campaigns across Google Ads, Meta/Facebook, Instagram, LinkedIn and other platforms. Plan acquisition strategies to drive traffic, leads and conversions. Manage campaign budgets for productive spending and ROI. Conduct A/B testing of ad creatives, landing pages and audience targeting. Analyze campaigns using Google Analytics, Meta Ads Manager and reporting dashboards. Prepare weekly/monthly performance reports with KPI and business insights. Coordinate with SEO teams and align paid campaigns with organic search strategies. Optimize keyword strategies for PPC and SEM campaigns. Build and refine audience segments for targeting and remarketing. Use customer data to improve targeting and conversion rates.



Coordinate with designers and content teams for ad creatives, banners and ad copies. Ensure creatives follow brand guidelines and campaign objectives. Apply knowledge of social media trends, platform-specific content and storytelling to improve ad performance. Contribute to reels, banners, carousels and video scripts. Conduct market, competitor and industry research and track algorithm changes. Work with Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, Hotjar and CRM systems. Qualification:

Bachelor’s degree in Marketing, Business, Communications, or related field. MBA/Digital Marketing certification is a plus.

📌 Performance Marketing Executive-Automobile-Surat-3 LPA
🏢 Rishi Jobs
📍 Surat