Company: Kraya AI

Location: Hauz Khas, New Delhi

Experience: 2+ years

Job Type: Full-time | Work from Office

Joining: Immediate joiners preferred

About the Role

We’re looking for a Performance Marketing Associate to own and scale paid acquisition for Kraya AI. The role is primarily focused on Meta Ads and lead generation, with responsibility for campaign performance, lead quality, and customer acquisition—not just generating cheap leads. You’ll work closely with the founders, creative team, and sales team to understand what converts and continuously improve the acquisition funnel.

What You’ll Own

* Plan, launch, manage, and optimise lead-generation campaigns, primarily across Meta Ads

* Manage and scale ₹10 lakh+ monthly ad budgets

* Test campaigns, audiences, creatives, offers, copy, and lead forms

* Scale winning campaigns while maintaining CPL and lead quality

* Track performance across CPL, qualified lead rate, conversion rate, CAC, and ROAS

* Identify performance gaps across the funnel and take corrective action

* Work with the creative team on current ad concepts, hooks, and messaging

* Use sales feedback to optimise campaigns for actual conversions, not vanity metrics

* Support Google Ads and other acquisition channels where relevant

* Contribute ideas for Kraya’s organic content and growth initiatives

What We’re Looking For





* 2+ years of hands-on performance marketing experience

* Proven experience managing ₹10 lakh+ monthly ad spends

* Strong practical knowledge of Meta Ads Manager

* Experience running lead-generation campaigns for B2B, SaaS, consulting, education, or service businesses

* Strong understanding of campaign testing, retargeting, audience segmentation, and scaling

* Ability to understand the relationship between CTR, CPC, conversion rate, CPL, lead quality, CAC, and revenue

* Strong analytical and problem-solving ability

* Ability to independently diagnose performance issues and take ownership of results Good to Have

* Google Ads experience

* Experience marketing B2B SaaS or AI products

* Understanding of landing-page optimisation, GA4, GTM, Meta Pixel/CAPI, or CRM attribution

* Ability to contribute to organic content strategy

About Kraya AI

Kraya AI helps businesses capture, qualify, follow up with, and convert more leads using AI-powered sales systems. We solve the gap between generating a lead and actually converting it—helping businesses respond faster, follow up consistently, recover missed opportunities, and give their sales teams better-qualified prospects to close.

Pay: ₹600,000.00 - ₹800,000.00 per year

Work Location: In person

📌 Performance Marketing Executive (India)
🏢 MiM-Essay
📍 India