Job Purpose

Own the full paid-to-purchase funnel for Bipha's e-commerce properties — from ad spend decisions across Meta and Google, through to the technical health of the site that spend lands on. This is a hybrid role combining hands-on performance marketing execution with e-commerce technical ownership (Shopify backend, tracking, site performance), reporting spend and results directly to leadership.

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Meta Ads and Google Ads, including budget pacing and bid strategy
- Own and maintain the Shopify technical backend, including conversion tracking (GTM/CAPI/pixels), app stack, and catalog/inventory sync
- Monitor and improve site performance — Core Web Vitals, checkout flow, and overall funnel health
- Run structured CRO initiatives: A/B testing, landing page optimization, cart-abandonment recovery
- Report spend, ROAS, CAC, and pacing on a weekly/monthly cadence, proactively flagging issues before being asked

Coordinate with SEO/content and Operations/Inventory teams without owning those functions directly

Pay: ₹26,000.00 - ₹30,000.00 per month

Work Location: In person

📌 E-commerce Manager (India)
🏢 Bipha Drug Laboratories
📍 India