Digital Marketing Specialist

About the Role

We are seeking a dynamic, results-driven Digital Marketing Specialist to join our growing team. In this role, you will play a key part in designing, executing, and scaling our digital marketing campaigns across multiple channels to drive brand awareness, lead generation, and customer acquisition.

The ideal candidate is analytical, creative, and up-to-date with the latest digital marketing trends and algorithms. If you love turning data into actionable strategies and want to make a tangible impact on our company's growth, we want to hear from you!

Key Responsibilities

Campaign Management: Plan and execute digital marketing campaigns across various channels, including SEO/SEM, email, social media, and paid display advertising.

Content Strategy: Collaborate with the creative team to develop engaging copy, visuals, and video content tailored to target audiences across platforms.

Performance Tracking & Analytics: Monitor, analyze, and report on key performance indicators (KPIs) using tools like Google Analytics, Meta Ads Manager, and Google Search Console to optimize ROI.

Paid Advertising: Manage and optimize paid media budgets across Google Ads, LinkedIn,



and social channels to maximize conversion rates.

SEO & Website Optimization: Improve organic search rankings through keyword research, on-page optimization, and technical performance improvements.

Market Research: Keep a pulse on industry trends, competitor positioning, and emerging digital marketing tools to continuously innovate our outreach.

Qualifications & Skills

Experience: 2 to 4 years of hands-on experience in digital marketing (agency or in-house).

Technical Proficiency: Strong working knowledge of Google Analytics, Google Ads, Meta Business Suite, SEO best practices, and CRM platforms (e.g., HubSpot, Mailchimp).

Analytical Mindset: Ability to translate complex data and metrics into clear, actionable insights and strategies.

Communication Skills: Excellent written and verbal communication skills with a robust eye for compelling copywriting and branding.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: Remote

📌 Digital Marketing Specialist (India)
🏢 Market NRI
📍 India