Job Description: Digital Marketing Executive

Position: Digital Marketing Executive
Experience: 2+ Years
Employment Type: Full-Time
Department: Marketing
Location: Thane
Industry: Hospitality

About the Role

We are looking for a Digital Marketing Executive with 2+ years of experience to plan, execute, and optimize digital marketing campaigns across paid and organic channels. The ideal candidate should have hands-on experience with Meta Ads, Google Ads, video editing, and content creation, along with a strong understanding of digital marketing trends and audience engagement.

Key Responsibilities

- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns to achieve lead generation, sales, traffic, and brand awareness goals.
- Manage and optimize Google Ads campaigns, including Search, Display, YouTube, and remarketing campaigns.
- Conduct audience research, keyword research, competitor analysis, and campaign planning.
- Monitor campaign performance and optimize budgets, targeting, creatives, bids, and ad copy to improve campaign efficiency.
- Create engaging social media content, including posts, reels, videos, captions, and promotional creatives.
- Handle basic to intermediate video editing for social media advertisements, reels, YouTube, and other digital platforms.




- Develop creative concepts and marketing content aligned with brand objectives.
- Track and analyze key performance metrics such as CTR, CPC, CPL, CPA, ROAS, conversions, and engagement.
- Prepare regular campaign performance reports and provide actionable insights.
- Collaborate with designers, sales teams, and other internal teams to execute marketing campaigns.
- Stay updated with the latest digital marketing trends, advertising platforms, algorithms, and content formats.

Required Skills

- Meta Ads Manager – campaign setup, targeting, retargeting, optimization, and reporting.
- Google Ads – Search, Display, YouTube, remarketing, keyword research, and campaign optimization.
- Video Editing – experience with tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar software.
- Content Creation – ability to create engaging social media posts, reels, ad creatives, scripts, captions, and short-form videos.
- Good understanding of social media marketing and paid advertising.
- Basic knowledge of Google Analytics/GA4 and conversion tracking.
- Strong analytical and problem-solving skills.
- Positive written and verbal communication skills.
- Ability to manage multiple campaigns and deadlines.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Executive (Thane)
🏢 Siddhant Hill Resort
📍 Thane