About Apenir

Apenir Innovations Pvt. Ltd. is a growing health-tech company focused on making healthcare more accessible, convenient, and technology-driven.

We are looking for a Marketing Executive who can take ownership of Apenir's marketing activities across digital and offline channels and help us increase brand awareness, generate leads, and bring more customers into the business.

This is an execution-focused role. We are looking for someone who can plan, create, run, monitor, and improve marketing campaigns rather than someone who only manages social media.

Key Responsibilities Digital Marketing

- Plan and execute digital marketing campaigns across platforms such as Instagram, Facebook, Google, and other relevant channels
- Create, launch, and manage paid advertisements
- Monitor ad performance, leads, conversions, reach, engagement, and ROI
- Optimize campaigns based on performance
- Develop strategies to increase Apenir's online visibility and customer acquisition
- Manage Apenir's social media accounts and maintain a consistent posting schedule
- Research trends, competitors, audiences, and new marketing opportunities
- Generate leads through digital campaigns
- Track campaign results and prepare regular performance reports

Content & Creative

- Create attractive social media posts, posters, banners, flyers, brochures, advertisements, and other marketing materials
- Plan and create content for Instagram, Facebook, WhatsApp and other platforms
- Work on promotional creatives for campaigns, offers, partnerships, events, and launches
- Coordinate with designers, photographers, videographers, freelancers, or agencies when required
- Have a good understanding of branding, visual communication, and customer psychology
- Basic knowledge of tools such as Canva, Photoshop, Illustrator, CapCut, or similar tools is preferred

Offline Marketing

- Plan and execute offline marketing campaigns in Kochi
- Identify locations and opportunities for increasing Apenir's local visibility
- Plan campaigns involving:
- Hospitals
- Clinics
- Pharmacies
- Apartments
- Gyms
- Corporate offices
- Residential communities
- Local events




- Universities/colleges
- Other relevant customer touchpoints
- Manage distribution of flyers, brochures, posters, standees, and promotional materials
- Coordinate with vendors and external marketing partners
- Organize and execute promotional activities and local campaigns
- Measure the effectiveness of offline campaigns and continuously improve them

Brand Growth & Customer Acquisition

The main objective of this role is:

Increase Apenir's brand visibility → Generate leads → Convert leads into customers → Build a strong local healthcare brand.

You will be expected to:

- Develop marketing campaigns that generate actual business
- Find new customer acquisition opportunities
- Build local brand awareness
- Develop partnerships and promotional opportunities
- Test new marketing ideas and strategies
- Track where customers are coming from
- Improve marketing ROI
- Help establish Apenir as a recognizable healthcare brand in Kochi

Required SkillsEssential

- Minimum 1 year of marketing experience
- Practical experience in running paid advertisements
- Experience with Meta Ads / Facebook Ads / Instagram Ads
- Experience managing social media accounts
- Ability to create posters and marketing creatives
- Good understanding of digital marketing
- Strong communication skills
- Good knowledge of social media trends
- Ability to plan and execute marketing campaigns
- Ability to manage both online and offline marketing
- Strong organizational and execution skills
- Ability to work independently and take ownership

Preferred Skills

- Google Ads
- Meta Ads Manager
- Canva
- Photoshop / Illustrator
- CapCut or other video editing tools
- Google Analytics
- SEO
- WhatsApp marketing
- Lead generation




- Influencer marketing
- Email/SMS marketing
- Local/guerrilla marketing
- Event marketing
- Healthcare or service-sector marketing experience

Who We're Looking For

We want someone who is creative + practical + results-oriented.

You should be someone who can say:

"I have an idea, I can create the campaign, launch it, promote it, track the results, and improve it."

You should be comfortable handling multiple areas of marketing and working in a fast-moving startup environment.

We are NOT looking for someone who only knows how to post on Instagram.

We are looking for someone who can own Apenir's marketing and help bring real customers to the business.

Work Location

Apenir Innovations Pvt. Ltd.
Chembumukku, Kochi, Kerala

The position is primarily on-site, with some flexibility depending on the candidate's experience, performance, and work requirements.

The candidate may occasionally need to travel within Kochi for offline campaigns, meetings, partnerships, events, and promotional activities.

Salary

₹20,000 – ₹28,000 per month

Salary will depend on:

- Previous experience
- Marketing knowledge
- Paid advertising experience
- Creative skills
- Campaign execution ability
- Portfolio and previous results
- Overall skill level

Candidates with proven experience generating leads/customers through marketing may be considered for a higher package.

Why Join Apenir?

Work directly with the founding team
Take ownership of the company's marketing
Freedom to experiment with new marketing ideas
Work on real customer acquisition campaigns
Build the brand of a growing health-tech company
Opportunity to grow with the company
Prospect to take a larger leadership role as Apenir expands

Pay: ₹20,000.00 - ₹28,000.00 per month

Benefits:

- Flexible schedule

Ability to commute/relocate:

- Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)

Experience:

- Marketing: 1 year (Required)

Location:

- Kakkanad, Kochi, Kerala (Required)

Work Location: In person

📌 Marketing Manager – Digital & Offline Marketing (India)
🏢 APENIR INNOVATIONS
📍 India