Social Media & Creative Lead

Company: DayOne Ventures
Location: Bengaluru
Employment Type: Full-time
Experience: 3–5 years
Reporting To: Head of Growth & GTM

About DayOne Ventures

DayOne Ventures is a venture studio building and scaling consumer brands across categories.

We work across brand building, growth, e-commerce, content, performance marketing and customer acquisition. Our approach is focused on building solid brands with repeatable and scalable growth systems.

About the Role

We are looking for a Social Media & Creative Lead to lead the creative and social media function across the DayOne Ventures portfolio.

This role combines social media management, content strategy, creative direction and creative production management.

You will be responsible for turning brand and growth priorities into consistent, high-quality content and creative assets across social media, advertising and other customer touchpoints.

This is both a leadership and execution role. You will coordinate the creative function, maintain quality standards and ensure that creative work is delivered on time and aligned with business objectives.

Key Responsibilities1. Social Media Management

- Develop and manage social media plans for portfolio brands.
- Build monthly content calendars based on brand and business priorities.
- Coordinate content publishing across relevant platforms.
- Maintain consistency in brand voice, visual identity and communication.
- Track social media performance and identify opportunities for improvement.
- Ensure content is planned, produced and published on schedule.

2. Content Strategy

- Convert business objectives into practical content strategies.
- Develop content themes, formats, hooks and creative concepts.
- Identify opportunities for educational, entertaining, product-focused and conversion-oriented content.
- Study audience behaviour, trends, competitors and category communication.
- Continuously improve content based on performance and audience response.

3. Creative Direction

- Set creative direction for social media and marketing campaigns.
- Develop clear creative briefs for design and video production.
- Maintain consistency across visual communication and brand assets.
- Review creative work and provide clear, actionable feedback.
- Ensure every asset meets the required quality and communication standards.

4. Creative Production Management

- Manage the creative workflow from brief to final delivery.
- Plan creative requirements across multiple brands and campaigns.
- Prioritise work based on business and campaign requirements.
- Maintain production timelines and delivery schedules.
- Identify production bottlenecks and resolve them proactively.
- Build structured and efficient creative production processes.

5. Performance Creative





- Work closely with the Growth & Performance team to develop creatives for paid campaigns.
- Analyse creative performance and identify patterns in winning and underperforming assets.
- Develop new creative variations based on performance insights.
- Test different hooks, formats, messages and visual approaches.
- Build a continuous feedback loop between content, creative and performance marketing.

6. Creator & UGC Content

- Coordinate with creators and influencers when required.
- Develop creative requirements and briefs for creator content.
- Identify content formats suitable for UGC and creator-led campaigns.
- Ensure creator content remains aligned with brand positioning and campaign objectives.

7. Creative Asset Management

- Maintain an organised system for creative assets, brand files and campaign materials.
- Ensure files are properly named, structured and accessible.
- Maintain brand guidelines and reusable creative resources.
- Reduce duplication and unnecessary production work.

8. Creative Performance & Reporting

- Track important social media and creative performance metrics.
- Review content performance regularly.
- Identify which formats, topics, hooks and creative approaches are working.
- Share practical insights with the Growth & GTM team.
- Use performance data to improve future creative planning.

Team Leadership

You will lead and coordinate the creative and social media team, ensuring:

- Clear priorities
- Effective workflows
- Quality control
- Timely delivery
- Proper delegation
- Constructive feedback
- High standards of execution across multiple projects and brands

Day-to-Day Activities

- Review ongoing content and creative requirements.
- Plan and prioritise creative work.
- Create or review content briefs.
- Coordinate production activities.
- Review designs, videos and social content.
- Manage content calendars and publishing schedules.
- Analyse creative and social media performance.
- Coordinate with Growth, E-commerce, Brand and other functions.
- Identify new content opportunities.
- Improve creative workflows and processes.

Required Skills

- 3–5 years of experience in social media, content, creative or digital marketing.
- Strong understanding of social media platforms and content formats.
- Strong creative thinking and communication skills.
- Experience managing content calendars and creative production.




- Ability to develop strong content concepts and creative briefs.
- Understanding of performance marketing and ad creatives.
- Strong visual understanding and attention to detail.
- Experience working across multiple brands or projects.
- Strong coordination and team management skills.
- Ability to work in a fast-moving environment.
- Strong ownership and ability to manage multiple priorities independently.

Preferred Experience

Experience in one or more of the following will be an advantage:

- D2C brands
- Consumer brands
- E-commerce
- Performance marketing
- Creative agencies
- Startups or venture studios
- Creator-led marketing
- UGC campaigns

Tools

Experience with tools such as:

- Canva
- Figma
- CapCut or other video editing tools
- Claude or other AI tools
- Google Workspace
- Notion
- Meta Ads Manager
- Shopify
- GA4 / Looker Studio

You do not need to be an expert in every tool, but you should be comfortable working with modern creative, content and marketing technology.

What We Are Looking For

We are looking for someone who can take ownership of the creative function, not simply execute individual social media tasks.

The ideal candidate is:

- Organised
- Commercially aware
- Creative
- Detail-oriented
- Data-aware
- Strong in communication
- Comfortable managing multiple priorities
- Capable of leading people and processes

You should be able to understand why a piece of content is being created, who it is for, what action it should drive and how its performance can be improved.

Key Performance Areas

Performance will be evaluated based on:

- Quality and consistency of content
- Creative output and delivery timelines
- Social media execution
- Creative performance
- Content strategy and innovation
- Production efficiency
- Team coordination
- Brand consistency
- Ability to convert business priorities into effective creative work

Compensation

₹40,000 – ₹60,000 per month, depending on experience, skills and overall fit.

Why Join DayOne Ventures?

- Work across multiple emerging consumer brands.
- Take ownership of a central creative function.
- Work closely with growth and business leadership.
- Gain exposure to D2C, e-commerce and brand building.
- Build systems and processes rather than only executing individual tasks.
- Work in a fast-moving venture studio environment.
- Get exposure to multiple brands, categories and markets.

How to Apply

Please share:

- Updated resume
- Portfolio or examples of your work
- Social media accounts or brands you have managed, where applicable
- A brief overview of your experience in content and creative management

Pay: ₹40,000.00 - ₹60,000.00 per month

Education:

- Bachelor's (Preferred)

Work Location: In person

📌 Social Media and Creative Lead (India)
🏢 DayOne Venture Studio
📍 India