We are looking for a results-driven Senior SEO Executive who can manage and execute end-to-end SEO strategies for multiple websites and clients. The ideal candidate should have strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Keyword Research, Content Strategy, Google Search Console, GA4, and SEO analytics.

The candidate should also understand the evolving search landscape, including AI-powered search, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI-assisted SEO workflows.

Key Responsibilities1. SEO Strategy & Planning

- Develop and execute comprehensive SEO strategies based on business objectives.
- Conduct website audits and identify technical, content, and off-page SEO opportunities.
- Prepare monthly SEO action plans and prioritize activities based on impact.
- Monitor industry trends, Google algorithm updates, and search behavior changes.
- Develop SEO strategies for multiple websites across different industries.

2. Keyword Research & Content Strategy

- Conduct comprehensive keyword research using tools such as SEMrush, Ahrefs, Google Keyword Planner, and Search Console.
- Identify primary, secondary, long-tail, commercial, informational, and transactional keywords.
- Develop keyword mapping strategies for existing and new website pages.
- Create SEO content briefs and provide recommendations to content writers.
- Identify content gaps and opportunities based on competitors and search intent.
- Optimize content for users, traditional search engines, and AI-powered search experiences.

3. On-Page SEO

- Optimize title tags, meta descriptions, headings, URLs, internal links, images, and structured content.
- Implement keyword optimization based on search intent rather than keyword stuffing.
- Improve website content structure and topical relevance.
- Develop and implement internal linking strategies.
- Optimize landing pages, service pages, product pages, category pages, and blogs.
- Review and improve E-E-A-T signals and content quality.

4. Technical SEO

- Conduct technical SEO audits and identify crawling, indexing, and performance issues.
- Work on:
- XML Sitemap
- Robots.txt
- Canonical tags
- Schema/Structured Data
- 404 & redirect issues
- Duplicate content
- Indexation issues
- URL structure
- Core Web Vitals
- Mobile usability
- Site architecture
- Coordinate with developers to implement technical SEO recommendations.
- Monitor website health through Google Search Console and other SEO tools.

5.



Off-Page SEO & Link Building

- Develop and execute ethical link-building strategies.
- Identify relevant and authoritative websites for link-building opportunities.
- Manage activities such as guest posting, digital PR, business listings, niche citations, and relevant outreach.
- Monitor backlink profiles and identify toxic or potentially harmful links.
- Analyze competitor backlink strategies and identify link opportunities.

6. Local SEO

- Manage and optimize Google Business Profiles.
- Conduct local keyword research and competitor analysis.
- Improve local citations and business listings.
- Develop strategies for local rankings, reviews, and location-based searches.
- Track local search performance and visibility.

7. AEO, GEO & AI Search Optimization

- Research how users interact with AI-powered search platforms.
- Optimize content for answer-based search and conversational queries.
- Identify opportunities for Featured Snippets, People Also Ask, AI Overviews, and other SERP features.
- Develop content structures that improve machine understanding and answer extraction.
- Implement relevant schema and entity-focused optimization.
- Monitor brand visibility across emerging AI/search experiences.

8. Analytics & Reporting

- Monitor SEO performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other SEO tools.
- Track:
- Organic traffic
- Keyword rankings
- Click-through rate
- Impressions
- Conversions/leads
- Indexed pages
- Backlinks
- Technical health
- Prepare monthly SEO reports and performance summaries.
- Analyze data and recommend corrective actions and growth opportunities.

9. Competitor Analysis

- Conduct detailed competitor SEO analysis.
- Analyze competitor keywords, content, backlinks, technical SEO, and SERP visibility.
- Identify competitor gaps and opportunities.
- Develop strategies to improve organic visibility and market share.

10. Team Coordination

- Coordinate with content writers, developers, designers, social media teams, and account managers.
- Provide clear SEO requirements and implementation guidelines.




- Review SEO work delivered by junior team members.
- Mentor and guide junior SEO executives.
- Maintain SEO project documentation, task sheets, and performance reports.

Required Skills

- Strong knowledge of SEO fundamentals and advanced SEO techniques.
- Excellent understanding of Google Search Console and GA4.
- Experience with SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner, or similar tools.
- Strong keyword research and competitor analysis skills.
- Good understanding of technical SEO.
- Strong knowledge of On-Page and Off-Page SEO.
- Understanding of HTML, CSS, JavaScript, and website architecture is an advantage.
- Knowledge of WordPress and other CMS platforms.
- Understanding of Schema Markup and structured data.
- Knowledge of Local SEO and Google Business Profile.
- Understanding of AEO, GEO, AI Search, and AI-assisted SEO.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, IT, Computer Science, or a related field.
- 3–5+ years of hands-on SEO experience.
- Experience managing multiple SEO projects or clients.
- Experience working with e-commerce, corporate, local, and service-based websites.
- Google Analytics / Google Search Console certifications are an advantage.

Key Performance Indicators (KPIs)

Performance may be evaluated based on:

- Organic traffic growth
- Improvement in keyword visibility and rankings
- Qualified organic leads/conversions
- Technical SEO improvements
- Organic CTR improvement
- Content performance
- Backlink quality and authority
- Growth in non-branded organic visibility
- SERP feature visibility
- Local search visibility
- Overall SEO project performance

What We Offer

- Opportunity to work on multiple industries and SEO projects.
- Exposure to modern SEO + AEO + GEO + AI Search strategies.
- Professional growth and learning opportunities.
- Chance to work with advanced SEO and analytics tools.
- Collaborative digital marketing environment.
- Performance-based career growth.

Candidate Profile

We are looking for someone who is analytical, proactive, curious, and passionate about search marketing. The ideal candidate should be able to independently manage SEO projects, identify opportunities, execute strategies, analyze performance, and continuously improve organic search visibility.

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Sr. SEO Executive (India)
🏢 SPG TECHSOFT
📍 India