20 Sep
|
JINA COSMETICS
|
India
20 Sep
JINA COSMETICS
India
Company: Jina Cosmetics Pvt. Ltd.
Department: E-Commerce / Digital Marketing
Job Title: Amazon PPC Executive
Location: Sanand, Gujarat
Experience: 1–3 Years
Employment Type: Full-Time
Job Summary
We are looking for a performance-driven Amazon PPC Executive to manage and optimize Amazon advertising campaigns, improve product visibility, increase sales, and achieve a healthy advertising ROI/ACOS.
Key Responsibilities
- Create, manage and optimize Amazon PPC campaigns.
- Manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
- Conduct keyword research and identify high-performing search terms.
- Manage automatic and manual campaigns.
- Optimize bids, budgets, keywords and targeting based on performance.
- Monitor ACOS, ROAS, CTR, CPC, CVR and sales.
- Analyze search term reports and add negative keywords where required.
- Monitor competitors, product rankings and market trends.
- Improve campaign performance while controlling advertising costs.
- Prepare daily/weekly/monthly PPC performance reports.
- Coordinate with the product, content and sales teams to improve listings and conversions.
- Identify opportunities for increasing sales and improving organic ranking.
- Monitor campaign budgets and ensure effective utilization.
- Troubleshoot underperforming campaigns and implement corrective actions.
- Stay updated with Amazon advertising tools,
policies and marketplace trends.
Required Skills
- Good knowledge of Amazon Seller Central.
- Robust understanding of Amazon PPC and keyword targeting.
- Knowledge of ACOS, ROAS, CTR, CPC, CVR and conversion metrics.
- Good Excel/Google Sheets skills.
- Analytical and data-driven approach.
- Ability to interpret campaign reports and take corrective action.
- Good communication and coordination skills.
- Knowledge of Amazon SEO and product listing optimization will be an advantage.
Qualification
- Graduate in Marketing, Business, Commerce, Digital Marketing or a related field.
- 1–3 years of relevant Amazon PPC experience preferred.
- Freshers with strong knowledge of Amazon PPC may also be considered.
Key Performance Indicators (KPIs)
- PPC Sales Growth
- ACOS / ROAS
- Conversion Rate
- CTR
- CPC
- Campaign profitability
- Keyword performance
- Advertising budget utilization
- Organic ranking improvement
Salary
Salary: As per experience and industry standards.
Preferred Candidate
The ideal candidate should be analytical, proactive, target-oriented and comfortable working with numbers and Amazon advertising data.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Food provided
- Leave encashment
- Paid time off
- Provident Fund
Work Location: In person
📌 PPC Executive (India)
🏢 JINA COSMETICS
📍 India