20 Sep
|
Suroskie
|
India
Influencer Marketing Specialist
Location: Ghaziabad, Uttar Pradesh | Working Hours: 11:00 AM – 7:00 PM | Employment Type: Full-time
Role
- Identify, research, and onboard relevant nano, micro, macro, and premium creators across Instagram and YouTube.
- Build and maintain a strong network of creators, especially in beauty, makeup, fashion, lifestyle, UGC, and content creation.
- Handle end-to-end influencer collaborations — from creator discovery and outreach to negotiation, briefing, content approval, and posting.
- Develop creator concepts, hooks, and content ideas that feel organic, relatable, and have strong viral potential.
- Work closely with the content and performance marketing teams to create high-performing creator content for Meta Ads.
- Negotiate commercials, barter deals, and deliverables while ensuring maximum value from every collaboration.
- Track influencer campaigns and analyse views, engagement, CTR, conversions, sales, and overall ROI.
- Identify winning creators/content formats and continuously scale them.
- Maintain creator databases, campaign trackers, and performance reports.
- Build long-term relationships with high-performing creators and turn them into recurring brand partners.
- Stay updated on Instagram/YouTube trends, viral formats, creator trends, and competitor influencer activity.
What We’re Looking For
- 1–3 years of experience in influencer marketing, creator marketing, or social media — preferably with a D2C, beauty, fashion, lifestyle, or consumer brand.
- Strong existing creator/influencer network is a major plus.
- Good understanding of Instagram Reels, UGC, and Meta Ads-oriented content.
- Strong communication, negotiation, and relationship-building skills.
- Creative mindset with the ability to identify positive hooks, concepts, and creators.
- Comfortable working with numbers and analysing campaign performance.
- Highly organised and capable of managing multiple creators and campaigns simultaneously.
- Proactive, fast-moving, and comfortable working in a startup/D2C environment.
What Success Looks Like
- Building a strong and relevant creator ecosystem for Cosmoshop_DS.
- Increasing the volume of quality creator content every month.
- Generating high-performing, ad-worthy creator assets.
- Improving creator-level ROI and conversion.
- Developing long-term relationships with creators who repeatedly deliver results.
The Ideal Candidate
Someone who understands Instagram, knows what makes a Reel click, has access to good creators, and loves turning creator content into measurable business results.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
📌 Influencer Marketing Specialist (India)
🏢 Suroskie
📍 India