About the Role

We are looking for a Performance Marketer with 1–2 years of hands-on experience to manage and optimize digital advertising campaigns with a strong focus on lead generation, conversions, and measurable business results.

The ideal candidate should be comfortable working with campaign data, identifying performance gaps, testing different strategies, and continuously improving ROI.

Key Responsibilities

- Plan, launch, and manage performance marketing campaigns across Meta Ads, Google Ads, and other relevant platforms.
- Monitor campaign performance, budgets, CPL, CPA, CTR, conversion rates, and ROI.
- Optimize campaigns based on performance data to improve lead quality and conversions.
- Conduct audience research, segmentation, retargeting, and A/B testing.
- Develop and test different ad creatives, copy, audiences, and campaign strategies.
- Track leads and conversions and coordinate with the Sales Team to improve lead quality and conversion performance.
- Prepare daily/weekly/monthly performance reports with actionable insights.
- Identify underperforming campaigns and take corrective actions promptly.
- Manage advertising budgets effectively and ensure spending is aligned with business objectives.
- Stay updated with changes in advertising platforms, algorithms, targeting options, and digital marketing trends.
- Work closely with the Content/Creative Team to develop performance-oriented creatives and campaigns.





Requirements

- 1–2 years of hands-on experience in Performance Marketing/Digital Advertising.
- Practical experience with Meta Ads Manager and Google Ads.
- Understanding of campaign objectives, audience targeting, retargeting, conversion tracking, and optimization.
- Solid analytical and data interpretation skills.
- Ability to work with campaign metrics and make data-driven decisions.
- Good communication and coordination skills.
- Ability to manage multiple campaigns and meet deadlines.
- Knowledge of Google Analytics, Google Tag Manager, Meta Pixel, or similar tracking tools will be an advantage.

Key Performance Indicators (KPIs)

- Lead generation and lead quality
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Conversion rate
- Return on Ad Spend (ROAS)
- Campaign ROI
- Budget utilization
- Revenue generated through campaigns

Preferred Skills

- E-commerce performance marketing experience
- Experience with lead-generation campaigns
- Basic knowledge of landing-page optimization
- Experience with CRM/lead management systems
- Strong Excel/Google Sheets skills
- Ability to analyze campaign data and present insights clearly

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits:

- Commuter assistance
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketer (India)
🏢 Emarath Global
📍 India