Job Title: Marketing Manager (FMCG - Cosmetics & Personal Care)

**Job Description:**

We are seeking a dynamic and results-driven Marketing Manager with proven experience in the FMCG sector, specifically within the cosmetics and personal care industry. The ideal candidate will oversee both online and offline marketing initiatives to drive brand growth, increase market share, and enhance consumer engagement. You will be responsible for developing integrated marketing strategies that bridge digital performance with traditional retail visibility.

**Key Responsibilities:**

* **Integrated Marketing Strategy:** Design and execute comprehensive marketing campaigns that leverage both digital channels (e-commerce, social media, influencer partnerships) and traditional offline channels (in-store activations, trade marketing, and events).

* **Brand Management:** Ensure brand consistency across all touchpoints, maintaining a high standard of communication that resonates with our target audience in the personal care segment.

* **Performance Tracking:** Monitor, analyze, and report on the effectiveness of campaigns, optimizing spend and strategy based on KPIs such as ROI, conversion rates,



and brand awareness.

* **Market Analysis:** Keep a pulse on industry trends, competitor activities, and consumer behavior within the cosmetics and personal care market to identify new growth opportunities.

* **Collaboration:** Work closely with cross-functional teams, including product development, sales, and external agencies, to ensure seamless execution of marketing plans.

**Required Qualifications:**

* Proven professional experience as a Marketing Manager within the FMCG industry.

* Deep understanding of the cosmetics and personal care market landscape.

* Demonstrable experience managing end-to-end marketing projects covering both digital (online) and physical (offline/trade) marketing environments.

* Solid analytical skills with the ability to interpret data and translate it into actionable marketing strategies.

* Excellent communication and leadership skills to manage campaigns and collaborate effectively with diverse stakeholders.

Pay: ₹1,000,000.00 - ₹1,800,000.00 per year

Work Location: In person

📌 Marketing Manager ( offline and online marketing for FMCG industry) (India)
🏢 Ariscent Lifesciences
📍 India