Marketing Specialist

Experience: 2–5 Years

Location: Noida

Work Mode: Work from Office

About the Role

We are looking for a Marketing Specialist who combines strong digital marketing knowledge with analytical thinking and business understanding.This role is for someone who doesn’t just execute tasks but can look at the bigger picture, understand what the numbers are saying, identify priorities, and turn insights into action. You should be comfortable working independently, taking initiative, and figuring out what needs to be done next.

What You’ll Do

- Plan, execute, and optimize digital marketing initiatives across relevant channels.
- Analyze marketing performance, campaign data, website traffic, lead generation, and conversion metrics to identify trends and opportunities.
- Build, maintain, and improve marketing dashboards and performance reports for clear visibility into key metrics.
- Translate data into actionable insights and recommendations for improving marketing performance.
- Monitor campaign KPIs and proactively identify what is working, what isn’t, and where attention is required.
- Work closely with internal teams to align marketing activities with business and lead-generation goals.
- Conduct market, competitor, audience, and keyword research to support marketing strategies.
- Support SEO, paid campaigns, content marketing, social media, email marketing, and other digital initiatives as required.
- Continuously test, measure, and optimize marketing activities based on performance data.
- Take ownership of marketing projects from planning through execution and reporting.




- Stay updated with digital marketing trends, tools, platforms, and emerging best practices.

What We’re Looking For

- 2–5 years of hands-on experience in Digital Marketing / Marketing Analytics.
- Strong understanding of digital marketing channels, campaign metrics, and conversion funnels.
- Experience working with marketing dashboards, analytics tools, and performance reporting.
- Strong analytical and problem-solving skills with the ability to interpret data beyond surface-level numbers.
- Ability to connect marketing data with business objectives and make informed recommendations.
- A strategic and proactive mindset — someone who identifies opportunities instead of waiting for instructions.
- Strong ownership and ability to independently drive tasks and projects.
- Good judgment when it comes to prioritizing tasks, campaigns, and initiatives based on impact and urgency.
- Strong communication skills and the ability to present insights clearly to stakeholders.
- Comfortable working in a fast-paced environment where priorities can change.
- Robust attention to detail without losing sight of the bigger business objective.

We’re looking for someone who can think, analyze, prioritize, and execute — not someone who simply waits for a checklist of tasks.

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Application Question(s):

- What is your Current CTC?
- What is your Expected CTC?
- How many years of experience do you have in B2B Marketing?
- Which industry experience do you hold?

Location:

- Noida, Uttar Pradesh (Noida) (Preferred)

Work Location: In person

📌 Marketing Specialist (India)
🏢 Resourcifi
📍 India