Hiring for a client - WealthQRoles and ResponsibilitiesDrive initial go-to-market strategy working with founders and teamBuild strategy for user acquisitionIdentify and leverage social media platforms, tools and tacticsManage social media presence across LinkedIn, Instagram, YouTube, newslettersExecute positioning and storytelling to drive app sign-upsTarget and acquire early usersAnalyze and work with numbers and analyticsExecute strategy directly or coordinate with teamRequirements1Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building2Mandatory (Experience 1): Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling.3Mandatory (Experience 2): Must have owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling, and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).4Mandatory (Experience 3): Must have hands-on experience driving go-to-market strategy — positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.5Mandatory (Company):



Must have worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred.)6Mandatory (Skill 1): Must be strong with numbers and analytics, able to build the strategy and execute it (directly or with support).7Mandatory (Skill 2): Must have deep understanding of how contemporary content ecosystems work.8Mandatory (Stability): Must have a stable career history, with consistent tenure across previous companies; frequent job-hopping will not be considered.9Mandatory (Exclusion): Candidates currently working at Stable Money will not be considered.10Mandatory (Note 1): This is an individual-contributor role — the person builds and executes directly (hands-on), working autonomously without a team to start.11Mandatory (Note 2): Seed-funded WealthTech startup. Candidate must be comfortable in an early-stage, fast-paced environment with shifting priorities.12Mandatory (Compensation Alignment): Candidate must be comfortable with the compensation structure where the company matches their current CTC and provides ESOPs, without any salary hike.13Preferred (Domain): Fintech understanding is an added advantage, not mandatory — strong content-engine builders from adjacent consumer industries are welcome.

📌 Growth Content Lead (Maharashtra)
🏢 TalentXO
📍 Maharashtra