About The Company

MSI Services Pvt. Ltd. is a dynamic and innovative organization committed to delivering exceptional solutions across various sectors. With a strong focus on excellence, integrity, and customer satisfaction, MSI Services has established a reputable presence in the industry. Our company specializes in providing comprehensive services that cater to the evolving needs of our clients, ensuring sustainable growth and competitive advantage. We foster a collaborative work environment that encourages creativity, continuous learning, and professional development, making MSI Services Pvt. Ltd. an ideal place for ambitious individuals seeking to advance their careers.

About The Role

We are currently seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our National Marketing Team based in Bangalore, India. The successful candidate will play a vital role in executing and managing our organic social media and digital advertising initiatives. This position requires a proactive individual capable of creating engaging content, managing social media schedules, and analyzing performance metrics to optimize our digital presence. The Digital Marketing Coordinator will work closely with the Digital Content Specialist and broader marketing team to ensure all content aligns with brand standards and marketing objectives. This role offers an excellent opportunity for professionals looking to develop their expertise in digital marketing within a fast-paced, innovative environment.

Qualifications

The ideal candidate should possess a minimum of 1-4 years of experience in social media management, digital marketing, or related fields. Proficiency in managing organic social media content from inception to publication is essential. Experience with social media management tools such as Sprout Social, Hootsuite, or Later is preferred, with a strong preference for candidates familiar with Sprout Social. The candidate should have a solid understanding of best practices across platforms including Facebook,



Instagram, Pinterest, and LinkedIn. Strong creative writing and copywriting skills are necessary to craft engaging, platform-appropriate captions. Basic graphic design skills, preferably with Canva, are advantageous. The ability to analyze social media performance data and prepare insightful monthly reports is also required. Candidates should demonstrate excellent organizational skills, attention to detail, and the ability to work independently while managing multiple priorities effectively. Familiarity with digital asset management, UGC, and basic advertising requirements is a plus.

Responsibilities

- Write compelling captions and schedule organic social media posts across platforms such as Facebook, Instagram, Pinterest, and LinkedIn, ensuring content aligns with campaign goals and brand voice.
- Maintain and update social media content calendars, ensuring timely scheduling and publication of posts.
- Adapt messaging and creative content for different social platforms while maintaining consistency in brand voice and messaging.
- Review scheduled content for accuracy, including copy, links, creative assets, tagging, and formatting, prior to publishing.
- Monitor social content calendars and collaborate with internal teams to ensure content delivery schedules are met.
- Generate monthly reports on social media performance, analyzing key metrics, engagement trends, and insights to inform future strategies.
- Identify high-performing content and engagement patterns to optimize ongoing social media efforts.
- Organize and maintain an up-to-date library of digital advertising assets,



ensuring accessibility and proper labeling for campaign use.
- Coordinate with the marketing team to gather and prepare creative assets for digital advertising campaigns, including Google Ads and social media ads.
- Keep accurate records of creative assets, including current and previous materials, to streamline campaign management.
- Assist in managing user-generated content (UGC), content permissions, and creative approvals to ensure compliance and quality standards.
- Collaborate effectively with cross-functional teams to ensure seamless content integration and campaign execution.
- Stay updated on the latest trends and best practices in social media and digital marketing to continuously improve strategies and content quality.

Benefits

MSI Services Pvt. Ltd. offers a competitive benefits package that includes health insurance, paid leave, and opportunities for professional growth. Employees will have access to ongoing training and development programs to enhance their skills and stay current with industry trends. The company fosters a team-oriented and inclusive work environment, encouraging innovation and initiative. Additionally, employees will benefit from a flexible work culture, with options for remote work where applicable, and the chance to work on diverse projects that contribute to their career advancement. We value our employees contributions and recognize their efforts through performance-based incentives and recognition programs.

Equal Opportunity

MSI Services Pvt. Ltd. is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees are treated with respect and fairness. We do not discriminate based on race, religion, gender, age, nationality, sexual orientation, disability, or any other protected characteristic. We believe that diverse perspectives foster innovation and drive our success, and we encourage candidates from all backgrounds to apply and join our team.

📌 Digital Marketing Specialist (India)
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📍 India