Experience:
3 to 5 years Industry:
Digital Marketing / Advertising / Creative Agency Location:
Okhla Phase 1, Delhi Employment Type:
Full-time
About the Role We are looking for a
Social Media Strategist
with strong agency experience who understands
brands, consumers, social media trends, and campaign strategy. The ideal candidate should have hands-on experience working on
social media campaigns for multiple brands ,
from research and ideation to strategy and execution . You should be someone who can look beyond simply creating a content calendar and develop
strong campaign ideas and strategic concepts
that deliver meaningful brand impact.
Key Responsibilities Develop social media strategies for multiple brands across different industries. Understand brand positioning, target audience, objectives, and communication tone. Conduct
brand, competitor, audience, and category research
to identify insights and opportunities. Develop creative campaign ideas, concepts, themes, and social media properties. Lead campaign ideation
from initial insight through to execution. Create monthly/quarterly social media strategies and content directions. Develop content pillars, communication frameworks, campaign narratives, and platform strategies. Work closely with copywriters, designers, video teams, account managers,



and performance marketers to execute campaigns. Identify relevant social media trends and translate them into brand-relevant ideas. Present strategies and campaign concepts to clients and internal stakeholders. Use social media performance and audience insights to refine strategies. Stay updated on platform changes, emerging formats, cultural trends, and competitor activity. Manage multiple brand accounts and projects simultaneously.
What We're Looking For The ideal candidate should: Have
2–5 years of experience in a digital/advertising/creative agency . Have experience managing or strategizing for
multiple brands . Have hands-on experience developing
social media campaigns from ideation to execution . Be strong at
creative ideation and campaign thinking . Understand how to turn research and consumer insights into strategic ideas. Have a solid understanding of Instagram, Facebook, Linked In, You Tube, and other relevant platforms. Understand content strategy, social media trends, audience behaviour, and brand communication. Be confident presenting ideas and strategies to clients. Have excellent communication and presentation skills. Be comfortable working in a fast-paced agency environment with multiple deadlines.

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