- Function:** Sales – General Trade
- Division:** Lighting
- Experience:** 7+ Years
- Education:** Graduate (Any Discipline)
- CTC Band:** ₹8+ Lakhs per annum
- Reporting To:** State Head / RSM

**About Sturlite**

Sturlite Electric Private Limited is a Bengaluru-headquartered Fast Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Health tech. Sturlite is in an active growth-acceleration phase, with new category launches underway and a national footprint being rapidly built across India.

We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

**ROLE PURPOSE**

The Area Sales Manager owns the sales performance and channel health of Sturlite's Lighting business across an assigned area (typically 3–6 districts). The ASM leads a team of Sales Executives, manages key accounts and distributors, drives scheme adoption, and ensures the business grows sustainably through strong channel engagement and credit discipline.

**KEY RESPONSIBILITIES**

- - **Deliver area-level primary and secondary revenue targets; own the monthly sales plan and forecast
- - **Lead, manage, and develop a team of 4–8 Sales Executives through structured reviews, ride-alongs, and coaching
- - **Build and deepen relationships with key distributors, super-stockists, and influential dealers in the area
- - **Execute go-to-market strategies including new product launches, schemes,



and price changes at the area level
- - **Manage distributor health: monitor inventory levels, claim settlements, and ROI to ensure partner satisfaction
- - **Maintain solid credit discipline — oversee collections, set credit limits, and resolve outstanding disputes
- - **Identify new territory white-spaces and drive systematic expansion of the dealer/distributor network
- - **Track and report competition movement, pricing intelligence, and market trends to the State Head
- - **Own the recruitment and onboarding of Sales Executives in coordination with the HR/TA team
- - **Achieve Dealer NPS and relationship quality metrics as defined in the sales incentive framework

**FUNCTIONAL COMPETENCIES**

- Channel Management, Team Management & Coaching, Credit & Collections Management, Key Account Management, Territory Knowledge & Expansion, Scheme Design Understanding,Competition Intelligence, Go-to-Market Execution, Forecasting & Reporting, Customer Retention, Distributor ROI Management.

**EXPERIENCE & BACKGROUND**

- Industry Preference:** Lighting | Wires & Cables | Switches | Switchgear
- Key Skills:** Team leadership, channel management, distributor handling, area P&L; thinking

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**WHAT STURLITE OFFERS**

- - **Attractive CTE structure: fixed pay + quarterly variable pay
- - **Manage a meaningful area from Day 1 - not a shadow or support role
- - **Career pathway to State Head / Regional Manager within 2–3 years for strong performers
- - **Exposure to a fast-growing, founder-led company with multi-category ambition across Lighting, W&C;, Switches, and Solar.

📌 Sr. Area Sales Manager (Nagpur)
🏢 Sturlite India
📍 Nagpur