Key Role Purpose: Drive
sell-out growth across non-ISP retail outlets
by strengthening retailer engagement, improving in-store visibility and counter advocacy, enhancing retail productivity, maximizing loyalty program effectiveness, and ensuring execution excellence through scalable retailer-focused initiatives across
V-Guard and Sunflame .
Key Responsibilities: Drive Sell-Out Growth:
Develop and execute initiatives to increase sell-out from non-ISP retail outlets. Retailer Engagement:
Strengthen retailer relationships through loyalty programs, retailer activations, engagement initiatives, and incentive programs. Identify Growth Opportunities:
Analyze outlet performance to identify productivity gaps, growth opportunities, and levers for improving sales. Retailer Activations & Campaigns:
Design and execute retailer-focused interventions, contests, seasonal campaigns, and market activations. Visibility & Counter Conversion:
Improve product display, in-store visibility, counter advocacy, and conversion at the point of sale. Productivity & ROI:
Track outlet productivity, program effectiveness, and ROI of retailer initiatives; use insights to optimize investments. Regional Collaboration:
Partner with Regional Sales teams to implement and scale successful initiatives and best practices across markets. Competition Benchmarking:




Monitor competitor activities and benchmark retailer engagement, loyalty, activation, and incentive models. Counter Salesman / Floor Manager Program:
Drive performance, governance, productivity, and effectiveness of Counter Salesman and Floor Manager programs. Analytics & Dashboards:
Develop and maintain dashboards and analytics to track retailer productivity, program performance, execution, and business impact. Execution Excellence:
Establish clear governance, performance metrics, and review mechanisms to ensure consistent execution across markets.
Eligibility & Experience: Graduate / Postgraduate
with
5+ years of relevant experience
in
ISP, Sell-Out Management, Retail Sales, Trade Marketing, or Channel Management . Strong understanding of
retail execution, retailer engagement, outlet productivity, and sell-out growth . Go-getter with a high ownership mindset
and a solid bias for action. Demonstrated ability to
build initiatives/programs from scratch , drive them end-to-end, and scale successful models. Strong
analytical, problem-solving, and execution capabilities . Ability to work effectively with
Regional Sales teams and cross-functional stakeholders . Comfortable working in a
fast-paced, entrepreneurial environment
with ambiguity and evolving priorities.

📌 Lead Retail Sales - Non ISP Retailers (India)
🏢 V-Guard
📍 India