Company:
Khaitan India Ltd. Location:
Chennai / Coimbatore, Tamil Nadu Industry:
Ceiling Fans, Home Appliances Experience Required:
10 to 12 Years Employment Type:
Full-time
Role Overview Khaitan India Ltd. is looking for a target-driven, commercially astute
Area Sales Manager (ASM)
to take charge of sales growth, distributor network expansion, and market penetration across two key economic hubs of Tamil Nadu:
Chennai and Coimbatore .
Mandatory Criteria:
This opening is strictly reserved for sales professionals with 10–12 years of hands-on experience in
Ceiling Fans, Home Appliances, and LED Lighting . Candidates must possess established relationships with electrical and appliance dealers/distributors across Tamil Nadu. The incumbent will take complete ownership of primary and secondary sales targets, lead the field sales team, enforce beat coverage, and aggressively scale counter-share across traditional retail, wholesale markets, and dealer networks.
Key Responsibilities Target & Revenue Achievement:
Formulate and execute regional sales strategies to consistently meet and exceed monthly, quarterly, and annual targets (volume and value) for fans, appliances, and LED lines. Distribution & Channel Expansion:
Identify, appoint, and nurture high-performing distributors, stockists, and retail counters across Chennai, Coimbatore, and adjoining clusters (Tirupur, Salem, Erode). Secondary Sales & Beat Discipline:
Enforce strict Permanent Journey Plans (PJP) and beat discipline among Territory Executives and field sales officers to drive secondary off-take and rapid stock rotation.



Commercial & Credit Governance:
Manage distributor credit limits, ensure timely payment collections, oversee account reconciliations, and protect distributor ROI. Trade Engagement & Visibility:
Roll out competitive dealer incentive schemes, festive promotions, electrician/contractor meets, and retail branding to maximize counter visibility. Depot & Logistics Coordination:
Coordinate closely with local C&F; depots and logistics teams to forecast SKU demand accurately, ensure timely order dispatch, and avoid stock-outs. Market Insights:
Track competitor pricing, new product launches, and trade scheme structures across electrical and appliance channels to provide actionable intelligence to senior management.
Candidate Profile Core Industry Experience:
10–12 years of hands-on channel sales experience strictly in
Ceiling Fans, Home Appliances (SDA) . Applications from other industries will not be considered. Territory Network:
Strong, active trade connections with electrical, lighting, and appliance distributors/dealers in
Chennai, Coimbatore, and Western Tamil Nadu . Commercial Acumen:
Strong command over trade pricing structures, dealer margins, scheme mechanics, and credit risk control. Team Leadership:
Proven track record of managing, motivating, and driving performance through on-ground field sales teams. Language Proficiency:
Fluency in
Tamil
and
English
is mandatory; working knowledge of Hindi is an added advantage. Education:
Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.

📌 Area Sales Manager – Chennai & Coimbatore (Only Candidates with Ceiling Fan, Home Appliances & LED S (India)
🏢 KHAITAN INDIA
📍 India