We are hiring for a leading Tyre brand for the role of AGM – Marketing

Key Responsibilities

Integrated Marketing Leadership

Lead overall marketing strategy and annual planning
Align all marketing verticals with brand and business priorities
Drive execution excellence across teams and agency partners
Build strong cross-functional coordination between marketing, sales, and channel teams

Brand & MarComm

Approve annual communication roadmap
Oversee campaign development and execution
Ensure strong product communication and premium brand positioning
Guide creative strategy, media planning, and brand storytelling, agency coordination.

Retail / Visual Merchandising

Drive premium retail identity and VM standards
Oversee retail branding rollout across network
Ensure execution quality and consistency across branded outlets
Develop impactful in-store consumer engagement initiatives

Digital + Offline Marketing

Define digital growth strategy across performance, content, and CRM
Lead integration of online and offline consumer acquisition initiatives
Strengthen dealer digital marketing programs
Guide hyperlocal marketing and local activation strategies

PR + CSR

Drive corporate communication and media engagement strategy
Build brand reputation and thought leadership opportunities
Lead CSR platform planning and communication
Develop partnerships that strengthen corporate brand equity





Events / MICE

Lead dealer engagement programs, conferences, and incentive travel initiatives
Oversee product launches and brand events
Build premium brand experiences through experiential marketing initiatives

Expeditions & Portal

Lead expedition-led brand platform development
Build operator partnerships and consumer communities
Drive expedition calendar planning and content creation
Oversee portal / digital ecosystem development for motoring lifestyle engagement

Marketing Analytics & Finance

Drive ROI-led marketing planning
Monitor budget deployment and spending efficiency
Build dashboards for campaign effectiveness and business impact
Strengthen reporting systems and governance across initiatives

Team Leadership

Lead vertical heads across MarComm, VM, Digital, PR, CSR, MICE, and Analytics
Build accountability systems and review mechanisms
Mentor team members and identify capability gaps
Drive culture of ownership, speed, and execution excellence

Success Metrics

Improved marketing ROI
Faster execution and campaign turnaround
Stronger dealer business support programs
Higher consumer lead generation and engagement
Improved premium brand perception
Better integration across functions
Growth of Expeditions / Portal initiative
Robust governance of budgets and agency outputs

📌 AGM Marketing (Mumbai)
🏢 AVISA ENTERPRISES
📍 Mumbai